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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Article Online Find Has Been Launched ( http://www.articleonlinefind.com ) Article Online Find has been launched to provide web surfers high quality Ezine articles and webmaster web content. Designed to provide only the best articles available on the net. Washington State - 01/02/2006 - Article Online Find Has Been Launched ( http://www.articleonlinefind.com ). The internet is a amazing and confusing place for a newcomer who wants to make money from their website, but with a lot of hard work and knowledge, a person can … 2. Is Money Evil? By Shane Wilson Why is it that many people say “Money is the root of all evil”. Is it because the individual’s who say this have had negative experiences with money. I tend to think so. This statement is just false. If money were the root of all evil, then how do you explain a serial killer? Are you really telling me that they do what they do because of money? No, I refuse to believe that.Money, as well as your business if handled correctly, can be used … 3. How To Use Humor Successfully In Your Business Communications By Suzan St Maur For generations people have been saying that laughter is good medicine. And now the scientists have taken an interest it turns out great-grandma was right. The boffins have discovered that laughter releases helpful goodies in the body which boost your immune system. In fact the therapeutic benefits of laughter are now being harnessed by academia and the business community into laughter workshops and other formalized chuckle sessions. Get the wo… 4. How to Choose Keywords to Theme Your Pages and Boost Your Traffic One of the most frequent questions I get asked is in the choice of keywords for a new site, specifically secondary keywords.. These are the words or phrases that you use when writing your content to help theme the page so that the search engines know what your page is about. These secondary keywords also help to bring in more traffic, because they add more depth to your page, meaning that your page is found for a lot more phrases than just the pr… |