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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Dynamic, Digital Multimedia Solutions By Lopa Bhattacharya From television programs and commercials to the Internet, multimedia and movies, animation adds a lasting impact on the production. Needless to say, if a design firm has the requisite skills and manpower to work on a host of animation subjects and software, it is sure to breathe new life to online business communications. From a simple logo animation to textual effects, character animations, digital walkthroughs and game development, 2D/3D anim… 2. Trade Show Exhibit Booth – 7 Tips to Improve Yours By Patty Stripes Once you have decided to participate in a trade show, half your work is done. The other half starts with exploring ideas on how to get the maximum out of the event both in terms of brand building as well as sales enquiries. Here are seven easy to follow and cost-free implementation tips which would help you improve your trade show booth.1. Balanced décorThe size of your trade show booth doesn’t really matter. The main idea should be that you wo… 3. The Surest Way to Boost Sales If you have a small business and you are looking to boost your sales and make the public aware of your business, how do you going about doing this? There is one sure way that I know to boost sales and create awareness. It may not be sexy, but it WORKS!The best way to 'start' marketing any business is to develop a marketing plan. And before you decide you don't have the time or expertise to create a plan, I urge you to understand why it is so impo… 4. Four Tips for Finding Top Niche Markets By Monique Hawkins If you want to make it in the Internet business world, you need to know how to find top niche markets. You will need to learn about niche markets and what they are, and how to find customers who are passionate and about a product or service. Research also is important. Promoting a product or service to a niche market is not about you falling in love with it first and then trying to sell it to people. It is about you providing the product or ser… |