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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Tricks of the Trade: Design your Booth for Maximum Impact The fight for your customer's attention at a tradeshow has never been so intense. Budget cutbacks in the travel sector means that buyers spend less time than ever at shows. To make the most of their time, they pre-plan their agendas and do their best to stick to them. The rules of the game are forever changed.Since so many buyers are on a tight schedule - frequently, they're only at the show for a day - they're no longer there to window shop or g… 2. How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing And The Psychology Of Selling - Part 2 Could buying popcorn in a theatre be a 'conditioned' response? Could it be that people are 'trained' to believe that movies and popcorn go 'hand in hand' - and that one without the other is....'incomplete?' And, therefore, price is just not an issue at all?What a powerful place to be as a marketer, wouldn't you agree?Of course, there are some customers who fall in the above group yet still aren't completely happy with the experience. They still e… 3. The Best Website Traffic Sources You have to search a lot to find what is most likely to work for your web site. Once you get an understanding for each type of advertising then you can put it to work.Website directories: Helpful for one way links to your website to increase link popularity. Do not expect a lot of clicks.Free Classified ads: Expect what you pay for. Nothing!Safe lists: Stay away!Opt in email lists: Terrific! But you need traffic to build your list of opt-in subsc… 4. Gravitational Marketing for Small Businesses - 13th Law: How To Create An Incomparable Comparison By Jimmy Vee You must create an apples to oranges comparisonIf you're frustrated or tired of dealing with the commodity approach to your industry …You know…people calling up asking your rates or prices, unrealistic expectations of what they can get or what the cost should be, low balled by internet price shoppers…You need to pay close attention to this foundation.You see, if you create a unique enough buying experience and buying environment for your custom… |