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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Real Marketing Genius By Shawn Meldrum I spend a lot of my time reading books and listening to tapes about business and marketing. I guess that's understandable.Many of the authors of these materials are known as experts, gurus or marketing geniuses. However, a few weeks ago I was listening to a discussion about marketing and one of the participants made a point that struck me like a ton of bricks.He said: "The only true marketing genius is the customer".What a succinct and powerf… 2. Networking Events – Lose the Fear and Gain the Benefits By Kevin Eikenberry “Kevin, are you saying I need to go to Networking events? I hope not because I hate them.”No, of course you don’t have to go to them. You could stay home or sit in your office. But if you choose to not go, you won’t have the chance to learn something, to help others, to get new ideas, maybe generate some new Clients, and yes, meet new people.“But Kevin, I don’t do well at these events, I am too self conscious and besides, you know I am shy.”I… 3. How to Use Business Cards to Network and Market Your Business By Christopher J. Brunner You've had one thousand of the finest, most eye-catching business cards printed. Now, what do you do with them?Networking with business cards is one of the most cost effective means of marketing your business--and yourself.Get those business cards out!Don't leave them sitting in the box, they do you no good there. Get them into the hands of your prospects! If you think of your business card as a mini-billboard for your company, you'll realize t… 4. Package Your Products for Thunder Thigh Women - Big Butts Too By JoAnn Hines Wake up women (and you men too). I think we are seeing light at the end of the tunnel. Madison Avenue is getting real about advertising campaigns for women. Following the unparalleled success of Dove line of personal-care products sold by Unilever, the company introduced what it calls a "campaign for real beauty." I predict others will follow suit.This week Nike unveiled a campaign using women with big butts and thunder thighs -- no kidding!… |