The Edge Marketing

First, define the end user (or ideal client) of your product. Many times when I ask people who their ideal client is they will tell me “oh everyone can use my product!”. Actually the only two things that EVERYONE uses are air and water, SO narrow your focus – really key into WHO your customers are. What are their age, gender, hobbies, interests, etc. By refining your focus you can better serve your customer and become “THE” supplier of choice in your market.

Once you have identified your key customer you can find out what other companies are trying to appeal to that market as well, and then see if you can do a “joint venture” or “cross promotion” with them. This means you both contribute something to the deal, and you both generate some revenue for your business. This will allow you exposure to a whole new batch of customers, without having to spend anymore money!

(EXAMPLES OF JOINT VENTURES) Are you appealing to people's health with your product or service? Why not approach a health related support group or health food store, and offer to give an educational seminar - this does not mean a sales pitch. Explain how people with the specific condition these people have can take better care of themselves, and how possibly your product may help them. Explain the benefits of your product well but don't “push” the product, or you will very quickly turn people off. This way you educate people and they'll naturally want more information.

A good way to let people see that you are interested in their health and not just selling them something is to start a newsletter that you can send out via email or regular mail. It should contain good health information, maybe some recipes, tips for fitting exercise into daily life, new research into aging, and a “little” bit about the product you sell. By offering information and education you become a trusted advisor, not just a salesperson. People are more likely to buy from someone they trust.

Do you make something that could tag along well with another product. As an example if you make little girls hair bows - why not see if a hair salon will let you package them with the children's shampoo or brushes they sell?

Do you have a great new dog food or cookie - why not check out local pet stores and offer to give away a free sample with each puppy toy that's sold? Or team up with local dog trainers and see if you can sell your doggy treats in bulk to them. Make sure the packaging has contact information on it, so dog owners can get in touch with you once their first package is finished and they want to buy more. (SALES TIP: MAKE SURE YOU ALWAYS PUT CONTACT INFORMATION ON YOUR PACKAGING SO PEOPLE KNOW HOW TO GET IN TOUCH WITH YOU)

If you’re a make-up artist, why not put on a make-up demonstration in a bridal salon on a Saturday morning when brides looking for wedding dresses, and girls looking for prom dresses are getting fitted. Have a draw for a free makeover, and use the names from the draw as a mailing list. This is an ideal way to target your key client!

I've used JV's in other ways too:

1. I will often team up with another speaker to put on a workshop. Why?

- by having two workshop leaders and different topics more potential attendees will be interested

- both workshop leaders get in front of a whole new group of clients (the clients of the other workshop leader)

- I get to find out how other people present their information and I learn as much as attendees!

2. When I wanted to get more exposure for my services I approached a local radio station and suggested a daily radio feature. They thought it was a great idea and so every weekday morning I had a feature called "Family Business". It ran for 18 months and though I didn't get paid for my show the benefits for BOTH the radio station and I were great! What were they?

I got a chance to be heard by thousands of people EVERY day - something that would have been impossible any other way! I gained instant credibility by having a radio program. I learned how to write scripts, produce and host a radio show! Great experience that I didn't have to go to school to get. I've now used some of those scripts in my "51 Tips to Grow Your Business" e-book and plan to use the broadcast tapes for audio products!

The radio station got a great feature without paying for it, and they were able to advertise my show and gain new listeners! These are just a few JOINT VENTURE IDEAS - by being creative you can come up with thousands of ideas! Think about teaming up with another business owner to:

- put on a seminar

- exchange ads in each others newsletters

- offer special deals to each other's clients and numerous other ideas.

I'm currently using joint ventures to create seminars and exchange ads for my workshops in another newsletter (and in exchange I put the other trainer's ad in my newsletter).

I often work with my clients to help them find successful ways to create Joint Ventures for their business. It's a fun and creative way to get your business moving quickly! Joint Ventures are also something I include in every Marketing Plan that I create. They are a sure fire way to grow a business!

These are just a few unique ideas that you can custom tailor to suit your business. Get excited about your business, take a look around and see what other unique ideas you can come up with, and most of all – HAVE FUN!

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