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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Are there really unique corporate gifts? Are there really unique corporate gifts? Everybody is claiming that their gifts are unique and are the best corporate gifts that you can find. With that objective in mind, I have been searching the Internet tirelessly to bring them to my customers. The searches are long and tedious and the results are not very convincing. At the end of the searches, I can only conclude that ones' man meat is another's' man poison. The definition of unique corp… 2. Mailing Lists – Keeping it Simple By Joy Gendusa The right direct mailing list targets people who want your product or service.The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern.What really makes your direct mail marketing and advertising campaign successful?The biggest single factor in the success of your direct mail marketi… 3. 10 Important Steps to Mail Order Success By DeAnna Spencer There are a number of difficulties a beginning entrepreneur may encounter that can "torpedo" his business almost before he knows it. But the wise mail order dealer can sidestep some of the pitfalls of operating his own business by recognizing and avoiding the following common mistakes. 1. Figuring that the one "How-To" book, booklet, or report that you read about starting a mail order business told you everything you need to know. You never… 4. How You Can Make Money From Competitors Easy By Mark Tse Are you market products and services using PPCs? PPC Advertising is one of the fastest and easiest ways to get visitors, capture email addresses and make sales. However, I am sure not every campaign you created are profitable. For some keywords, you may need to compete with competitors to bid for the clicks. When there are too many competitors making the cost of a click too high, you will not be able to profit anymore.Now what will you do? In g… |