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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Marketing Niche Factor The Marketing Niche FactorBy F. Terrence Marklehttp://www.QuikSystems.com What’s all the talk about niche marketing? It’s all about marketing to a special area of demand for a product or service! There are plenty of opportunities available if you haven’t got into niches yet. As everyone knows… the Internet market is huge. Niches are everywhere and they are here to stay. Do the research and you can find one or more profitable niches that will make… 2. Affiliate Marketing - Make Big Bucks Through Your Internet Home Business Affiliate marketing has become a booming industry thanks to the increasing popularity of the internet. Marketing is defined as the getting and keeping of customers. You must have customers to sell your service or product.In order to increase your profits, you must turn your customers into repeat customers. Affiliate programs are an excellent way to increase traffic to your web site and increase your profits.The benefits of affiliate marketing inc… 3. It Takes Two - How to Cultivate Profitable Alliances By Heidi Richards “Cross promoting with other businesses can give you a significant advantage over the competition, with many benefits and cost savings.” -Heidi Richards-More and more competition in the marketplace is making it necessary for companies to find creative ways to connect with customers and prospects, to enhance brand identity and attract top-notch employees. In order to enhance competitiveness in today’s marketplace, more and more companies are form… 4. Do You REALLY Want to Enter That New Market? By Mark Smock Contemplating taking an existing or new product / service into a new market? A systematic analysis of 14 critical market segment attributes should be considered before any additional company resources are applied to any new market pursuit.Sometimes it is obvious that entering a new market is a “no brainer” or it is perceived as the “right thing to do” because a competitor has taken the plunge or a handful of existing product or service users, w… |