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Successful PPC advertising campaigns should be made of at least 3-4 different versions of an ad for the same product. Advertising via PPC is not a 'one size fits all' procedure. A webmaster should make sure he/she defines the right target groups before getting into the process of writing the ad copy. Studies have shown that if important keywords are included in the ad title and the body the conversion rate is going to be higher. This is going to be a challenge in many cases as the ads in pay-per-click search engines offer limited space. Google AdWords as an example allows for the following character limits' Headline = 25 characters Line 1 = 35 characters Line 2 = 35 characters Display URL = 35 characters Other advertising networks have very similar limitations in place. The art of writing successful ads is also the art of fitting a message into these limits. The key to writing successful PPC ad copy is to write something that will stick out from the competition. An ad should pre-qualify the visitors. Well written ads are clear enough so that a potential visitor can already decide if he wants to click or if the offer does not really apply to him. The webmaster would waste a lot of money if the ad does not allow to make a decision if the advertised product or service will be of interest for the potential visitor. This pre-qualification through the ad copy may lower the click through rate, but a webmaster will be getting higher quality visitors in return. Each PPC ad should be combined with a targeted landing page. A webmaster should not send visitors just to the homepage as the homepage could be too generic. Using the homepage as landing page has been proven to get lower conversion rates. A landing page should be the matching counterpart of the PPC ad. Highly targeted and filled with keywords and information relevant to the ad and the product a webmaster is trying to sell. The landing page should be easy to navigate and the 'sales message' needs to be highly visible. If a visitor needs more than 3-5 seconds to find what he is looking for, the chance to convert the visitor into a sale is going dramatically down.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Information Publisher's Secret Resource Guide To Blow Customers Away! By Hans Klein Have you ever heard the saying, "Give and you shall receive"?Well, with information publishing, this saying is one of the most important you will ever hear. Let me explain:Whether you are providing your information product in a book, an e-book, a manual, or a video, if you want your customer to buy from you again, you must provide in your product value that he or she can directly apply to his/her life.The more value you provide, the more satisf… 2. Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers By Julia O'Connor Peek a Boo - We See YouDoes your company have a description for a full-time job that says "Stand in the booth and hand out brochures."?Doubt it."Working the booth" often falls to the person closest to the show site, or part of a sales team. So, staffing for trade shows might be haphazard, considered a reward for sales performance, or based on corporate marketing criteria.Then the question becomes how many people in a booth and what should they… 3. Financial Fitness - Client Attractions Strategies For Personal Trainers By Dax Moy Financial FitnessWhat would you say if I told you that you have the potential as a personal trainer to earn 40, 50 or even in excess of £60,000 per year?If you’re thinking ‘That’s impossible!’ then you’re right, for you the likelihood of reaching anything near these sums is impossible. You may as well stop reading this article right now and save yourself the bother of even contemplating the material.If, on the other hand, you think to yourself … 4. The Truth About The Fallacy Of "7" By Dean Phillips Ted Nicholas is a marketer with a proven track record. He has started, operated and sold 21 profitable businesses, and is responsible for the direct or indirect publishing of hundreds of books and publications. Ted Nicholas is a well- known and respected leader in the information marketing business.Ted Nicholas has mastered the art of selling. His million dollar best selling books and other successful ventures will show you how you can use the … |