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Successful PPC advertising campaigns should be made of at least 3-4 different versions of an ad for the same product. Advertising via PPC is not a 'one size fits all' procedure. A webmaster should make sure he/she defines the right target groups before getting into the process of writing the ad copy. Studies have shown that if important keywords are included in the ad title and the body the conversion rate is going to be higher. This is going to be a challenge in many cases as the ads in pay-per-click search engines offer limited space. Google AdWords as an example allows for the following character limits' Headline = 25 characters Line 1 = 35 characters Line 2 = 35 characters Display URL = 35 characters Other advertising networks have very similar limitations in place. The art of writing successful ads is also the art of fitting a message into these limits. The key to writing successful PPC ad copy is to write something that will stick out from the competition. An ad should pre-qualify the visitors. Well written ads are clear enough so that a potential visitor can already decide if he wants to click or if the offer does not really apply to him. The webmaster would waste a lot of money if the ad does not allow to make a decision if the advertised product or service will be of interest for the potential visitor. This pre-qualification through the ad copy may lower the click through rate, but a webmaster will be getting higher quality visitors in return. Each PPC ad should be combined with a targeted landing page. A webmaster should not send visitors just to the homepage as the homepage could be too generic. Using the homepage as landing page has been proven to get lower conversion rates. A landing page should be the matching counterpart of the PPC ad. Highly targeted and filled with keywords and information relevant to the ad and the product a webmaster is trying to sell. The landing page should be easy to navigate and the 'sales message' needs to be highly visible. If a visitor needs more than 3-5 seconds to find what he is looking for, the chance to convert the visitor into a sale is going dramatically down.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. A Great Marketing Model – Utilizing the Power of OPM By Kathleen Gage Staying ahead of the marketing curve seems to be a never-ending quest. Marketing doesn’t have to be as complex as some people make it out to be. It’s simply a matter of understanding who you are marketing to – your ideal customers – and then coming up with a system that keeps your name in front of them. A huge part of the system is creating enough value for your customers that they want to hear from you.Another aspect of marketing is knowing ho… 2. Mark Twain’s Great Marketing Idea By Rix Quinn To tell you the truth (and about 53% of this article is true), I don’t know where I heard this story about Mark Twain. But I’ve heard it enough times to verify that it’s either (a) at least half true, or (b) a credible lie.Anyway, it’s seems that in the early 1850’s Twain – then known as Samuel Clemens – found himself in San Francisco without a job. The reason he was there, I believe, had something to do with the Gold Rush.Twain loved the town,… 3. When You Need More Than Magic To Keep Your Marketing Going By Catherine Franz It is easy to focus on what remains outstanding and not seewhat you have accomplished or how you have grown over thepast year. Even marketing experts have difficulty nailingdown time to market. I too fritter away time at trivialtasks like organizing paper clips, shuffling paper from onestack to another, updating my computer and watering plants.On worse days, I prefer doing laundry and making my kitcheneven cleaner. Is that you? Procrastinat… 4. Effective Marketing By Susan Prince For any business to be successful whether on or offline it has to be marketing effectively. You are going to need more than a great looking site with fabulous products or services to obtain success. You will need to run an effective marketing campaign and for this you will need a marketing plan.To obtain online success you will have to be involved in planning from day 1 and you will have to work seriously if you intend to earn a decent living.Y… |