The Edge Marketing

But is that all there is to the story? It seems kind of pointless to write another article basically recycling and rewording what you've already written because you're still just limiting yourself to the people who are looking for information about the product.

So what can a smart marketer do to get more exposure for the product and reach a wider audience?

Simple - direct targeting by focusing on features. For every feature you have a new opportunity for an article which goes beyond the product itself, giving you a means of reaching every single person who is looking for 'something that does x and y'. What you're doing really is creating for more traffic and sales channels by targeting people's actual wants and needs. Because the direct targeting strategy tightly focuses on individuals seeking specific solutions instead of more broader targeted groups with a 'window shopping' attitude, you are really increasing your chances of making sales significantly.

Now here's the catch! Once they find out the product not only does 'x and y', but 'a,b,c,d....etc.' , they start to get excited. When you are able to exceed someone's expectations and they know that they are getting more than they could have hoped for, you've got their attention in a big way. Even better if the product provides solutions to problems they didn't even know they had.
Example:

Let's say 'Annie' is an affiliate of rss software which has the following features:

- downloads rss feeds from the web

- allows you to modify existing feeds

- feed website publishing wizard

- feed customizing tool

- submits your own feeds to feed directories

- converts feeds into different formats

- feed language translation tool

Annie then looks at each of these features and comes up with ideas for articles, like:

- how to modify rss feeds

- how to publish rss feeds on your website

- how to publish rss feeds on your blog

- how to customize feeds

- 10 Ways rss feeds can bring free publicity

- how benefits of submitting your feeds to directories

- How to translate feeds

- how to convert rss to html

- how to convert html to rss

- how to create rss feeds

- how to use feeds to promote your website

- how to find the best feeds

- 10 benefits of using feeds on your website

- etc.

The possibilities are endless for Annie. But she takes it a step further when she goes to Wordtracker to discover just what people are looking for in terms of rss software. This gives her even more highly targeted ideas for articles with often little competition in the search engines, giving her yet another advantage in reaching fresh buyers. Instead of just one article outlining a single product, she's got a dozen or more out there targeting people's specific wants and needs. Her chances of having the articles picked up by other sources is dramatically increased and she now has even more opportunities for generating traffic and sales.

Way to go Annie!

Whether you choose to use Wordtracker or not is up to you, though doing some good keyword research using free tools can help you target your article ideas and optimize pages much better. Write enough related articles and you could compile them into an ebook or create an entire site based on them if the product sells well. But this strategy isn't just for affiliate marketers, it works just as well for your own products too.


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