Effective or Irritating: The Use of Pop Windows in Internet MarketingGet The Edge Marketing on theedgemarketing.com. Effective or Irritating: The Use of Pop Windows in Internet Marketing topic will increase your understanding on The Edge Marketing. We at theedgemarketing.com only provide news, articles, information in The Edge Marketing. The Edge Marketing at theedgemarketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
A few years ago, pop-up windows were all the rage in Internet marketing. It seemed that every time one opened a web page they would be bombarded with offers for this or that. It had gotten to the point where surfing the Internet was almost like playing a video game; when the ads would pop-up one would try and close them out before another one came. This is precisely why we have seen the decline in the use of pop-up windows on the Internet today; surfers simply do not even look at the pop-ups anymore. They close the windows out before even reading the ad. Very often, a surfer will even leave your site if there are too many pop-up ads. They simply do not want the hassle of closing those windows while trying to obtain the information that your site has to offer. This information, while valuable, is not as valuable as the surfers time. Studies have shown however, that even with these set backs, pop-up windows are still an effective method of Internet marketing. Is there some way that pop-up windows can be less irritating and still be effective? Yes! What if the pop ad were seen upon exiting your site instead of entering? This would allow the surfer to obtain the information that they need from your site, feeling that they were able to come and go quickly without being hassled by other ads and offers all the while making the surfer happy. You have left the surfer with a positive attitude and therefore are more likely to respond to the pop advertisement. This is being accomplished more and more by using what is being called pop-under windows. When the surfer comes to your site, the ad is opened discretely behind the your web page. Then, upon leaving your site, after obtaining all the information that they need , will see the ad and therefore be more likely to respond. Since the surfer has the information, he has achieved his objective and is now open to do other things; ideally respond to the pop under advertisement. Not all pop-windows are created equally. There are some things that you can do to make your pop-windows, whether pop-up or pop-under more effective. The pop-window should be easy to “escape” from. If the surfer does not want to see the add, but has a hard time closing it out, they will likely become frustrated and could leave your site all together. You should either use a button to that will allow the surfer to close the window or be sure that the “x” is easily visible. Another good idea is to use a script that utilizes cookies. Cookie will prevent pop-windows from overloading the surfer since you can decide the frequency of the pop-windows, rather than each time a page is opened. Also be sure that there is no more than one pop-window per page. When creating a pop-window, you will be asked to fill out a short information form, select the length of cookies, and choose the layout of the pop-window. When choosing the design of the pop-window, you can increase the effectiveness by creating a large headline that includes benefits that will be most appealing to the customer. You should also consider using incentives and lastly do not ask the customer to read a long and drawn out advertisement. Keep the message simple yet powerful and your pop-ads will be sure to generate profits for your site.
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Put Your Money Where Your Mouth Is By Kim Duke Do you remember that old toothpaste commercial that had the slogan "Put your money where your mouth is?" OK - maybe this Diva is dating herself but that tagline has always stuck with me - especially when it applies to business!Selling is all about relationships. And guess what? We have relationships with those we feel we can trust. They don't FEEL RISKY.Here's a quote I love that absolutely says it all: "Nobody minds having what is too good for… 2. Is Your Marketing Missing The Cookie Factor By Sean D'Souza Is your marketing pouring some serious money down the drain, because you don’t have a cookie factor? Just what the heck is a cookie factor anyway? And, how can you apply this simple marketing strategy and psychological principle to rake in some big bucks? You Buy $30 Takeaway, You Get Free Coke and WontonsMy smile was bigger than the Great Wall of China the first time this happened. We were regulars at this Chinese food takeaway, but this time … 3. Small Business Marketing Help #1: The Diary An Angry Ad-Man By Jimmy Vee This week something unbelievable happened. Monday was the first day of a brand new radio campaign for a brand new client. I won't name the client, the station, or even the market this happened in.Due to budget restraints on the client-side, the spot was produced by the station (read free). Of course the script was written by your truly and my trusty copy-writing sidekick. The spot was finished last Thursday - and on Friday I gave my stamp of a… 4. What Is An Autoresponder? By Bob Dean Stanford An autoresponder is a computer program that automatically returns a prewritten message to anyone who submits email to a particular Internet address. it will automatically email you a notification email that your subscription has been received and even automates the unsubscribe process.An autoresponder isn't used to answer all emails that require a custom response, i.e., a specific reply. They are used only when you want to send the SAME messa… |