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Today’s constant bombardment of marketing messages means your materials must grab your prospects attention in the first few seconds, or your efforts are wasted. How do you know if your marketing materials will prompt prospects to keep reading? Take this simple test: hold each of your marketing pieces at arm’s length and answer the following questions: 1. Got white space? If your materials look crowded, add white space by increasing the sides, top or bottom margins. Try adding extra blank spaces between each section so the information is more readable. You should also add headlines to break up the text. Consider editing your copy and eliminating wasteful graphics to gain even more space. Too much white space pushes prospects away just as much as when there is too little. To make sure prospects give your piece more than a glance, add meaningful content or graphics to keep prospects reading. 2. Do the graphics really pertain to what you’re selling? Include graphics with meaning and get rid of the rest. Effective graphics should either further the prospect’s understanding of your products and services or provide additional information necessary to the buying decision. They should not push the prospect away from the selling process by acting as fillers without meaning. Consider adding illustrations, diagrams, or happy customer photos to keep things meaningful. 3. Are the headlines readable? Reading sales literature is just like reading the newspaper – most readers scan the headlines to determine if they’ll continue reading the rest of the article. If you cannot clearly see your piece’s headlines at arm’s length, you need to make the font bigger. Typically, marketing materials use at least a 14 point bold Arial or Helvetica font for headlines and an 11 or 12 point Times or Times New Roman font for the content that follows. 4. Where’s your contact info? If you can’t find your contact info within 1-2 seconds, prospects won’t find it either. Whether you want prospects to call, email, or write you, provide your contact information on every single side of your marketing materials, and make sure it stands out from the rest of the content. Incorporate these ideas into your materials, add meaningful, benefit, sales-oriented copy, and prospects will use your materials for their true purpose – to express interest in what you’re selling. Cure Your Heartburn. - All natural cure for heartburn that really works. High conversion and pays 70% Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Are You Guilty Of Interruption Marketing? By Don Pooley You muted the commercials on the TV last night because you were fed up with interruption marketing. Ditto if you went through your mail to find most of it is junk. Ditto again, if a stranger phoned you (usually at dinner time) asking you to answer a survey, or give to yet another worthy cause.Interruption marketing does just that. It interrupts you, and steals your time.And it is the darling of mass marketing, which is the child of the … 2. Determining Marketing Effectiveness Even If You Didn't Track By Debbie LaChusa What if you've done a variety of marketing activities over the past year, but you did not establish any way to track the response? Now you don’t know what worked and what didn’t.Is there anything you can do now before you continue with your marketing efforts and potentially continue spending money on not-so-effective marketing activities?First of all, don’t beat yourself up. You are not alone. In fact, one of my biggest challenges as a marketin… 3. Loan Officer Marketing – How Branding Shapes Your Prospects Perceptions By Jeffrey Nelson Social scientists have proven that people experience what they come to expect. It’s like the first time you watched your favorite movie. Before you saw it maybe you read a favorable movie critic’s review, or a friend told you it was a great, or your favorite filmmaker directed the movie.But before you purchased the movie ticket, you had a perception that it was going to be good - and as you watched your favorite movie for the first time, your … 4. Tricks of the Trade: Design your Booth for Maximum Impact The fight for your customer's attention at a tradeshow has never been so intense. Budget cutbacks in the travel sector means that buyers spend less time than ever at shows. To make the most of their time, they pre-plan their agendas and do their best to stick to them. The rules of the game are forever changed.Since so many buyers are on a tight schedule - frequently, they're only at the show for a day - they're no longer there to window shop or g… |