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Rule Number One when writing marketing materials is "Know Your Target Market." There's a lot of foundational work to do before you ever put a word on paper but this is the place to start. What happens when you define your target market and become intimately acquainted with their needs and problems? 1. Prospects who read your materials will know exactly why they need you There's a big difference between marketing to just anyone who crosses your path and a target market of seniors over 65, who own their own homes. A senior over 65, who owns her own home, has very specific needs. When you know her needs you can develop a sharply focused marketing message that makes her feel you're talking directly to her. And guess what? When she feels that you understand her, she'll be more willing to do business with you. 2. It gives direction to your product or service "The Apprentice" is a hit TV series where two opposing teams are given a business project to complete. In the first episode of the second season, their assignment was to develop a new toy for Mattel, the largest toy manufacturer in the world. During the project evaluation, a Mattel executive said: "In this business you always want the kids to steer you." In the end the losing team was told that their idea showed a lack of understanding of what children want and like. Bingo! They had not paid attention to their target market - children. And they lost. When you define your target market and know their likes and dislikes, you can direct all your ideas and resources towards this group. Rather than trying to be all things to all people, your business will gain focus. 3. It's easier to plan an effective marketing strategy Knowing your target market helps you decide how and where to promote your business. If you're targeting doctors, then you can decide how and where to find doctors to talk to. On the other hand, if you're targeting corporate executives, it's clear that you won't achieve your objectives by hanging out with small business owners. The result: less time wasted running down marketing cul-de-sacs, more time dedicated to finding and talking to your perfect clients. Have YOU identified your target market? Copyright 2004 Maggie Dennison Instant Article Submitter. - Amazing Breakthrough Software Stuffs Any Website You Want Full Of Free Targeted Traffic. Type At Home - Converts All Traffic Ez. - www.type-at-home.com/affiliates.html - Stop wasting your time for Tiny Profits! Try it and See for Yourself! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Business Cards that Make Them CALL By Bette Daoust, Ph.D. How would you use business cards for gift certificates?I asked at the beginning of this chapter "How many business cards do you need?" and answered that you only need one. Even though this is true when you are trying to form business relationships, it is not true when it comes to promoting your business. Promotion can come in many forms, but using business cards to represent a gift certificate will make it easier for your potential customer no… 2. Free Research Results - Elder Care Industry Selling to seniors? The report will benefit any business that offers product, resource or a service for an older adult. You will learn How to reach the consumer effectively What the consumer wants and expects to receive from a service Why a consumer remains with a service and why they cancel What a consumer wants to know prior to contracting with a service And much much more! Barbara Mascio, Founder of Senior Approved Services is offering the r… 3. Marketing With Brochures By Joe Love With the explosion of the internet and online businesses many business owners forget how important it is to market offline as well. One of the main pieces in your company’s marketing should be a brochure. You should have a brochure for your online and offline marketing.Brochures have many advantages over most other marketing tools available to you. Probably the most important advantage is that brochures can convey a lot of information about you… 4. The Best Way To Save Money On Advertising - Target Locally Over the years I have discovered exactly what derails an ad. More often than not, when an ad fails to produce results, the problem isn't with the ad. The problem is with WHO the ad reaches. Before you start blaming lack of response on your ad, stop a moment to consider who it is TARGETED to. Let's take a moment to look at Internet advertising. First off, let me say I dearly love advertising on the Net. The advertising rates for search engines and… |