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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Power Of Taglines - Take My Tagline Test! An effective logo/tagline combination can be one of the best ways to successfully brand your business. But you don't have to take my word for it.Do any of the phrases below ring a bell?See if you can identify which companies each of the following taglines belongs to. You'll find the answers at the end of the article. But before you read ahead to get the answers, take a few minutes to test the power of taglines yourself by naming the brand each of… 2. Name the Top Cable Network By Mike McDaniel When Cable began as Community Antenna Television in 1948, all it did was collect over the air TV signals and send them down a cable.When Cable networks began, so did Cable advertising. The fledgling new networks sold (or gave away) ads in their programs. Memories are etched in our brain; The Amazing Slicer-Dicer, and "so you don't forget, call before midnight tonight". Eventually local cable systems were given permission to sell ads and cover … 3. Realtors - Self Promote Your Way To Success Realtors - Self Promote Your Way to Success By Lanard Perry Okay, so we all can agree - listings are the lifeblood of the real estate industry. And if the keys to selling them are location, location and location, then the challenge in getting them is self-promotion. But how do you promote to the masses without going broke? Below are a few ideas and strategies to effectively market yourself on a shoe string budget.Sponsor A WorkshopSponsor a work… 4. 2 Great, Free Techniques to Get Customers to Come to You, Not the Other Way Around By Steve Faber Here is a powerful tip on how to substantially increase the traffic to your business weather it's online or bricks & mortar. The best news is that it's totally free! You will get more targeted traffic to your website and more customers through your front door.I've used this technique for my $1.5 million bricks & mortar business and several of my websites. I can tell you it works, and it works well! You can do it too! It's more effective than ad… |