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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Creative Marketing: Just Your Style By Sara Pedersen You've enlisted some of the traditional marketing methods to sell your services: you received some publicity in your local paper; your website is up and running; and you're listed in the Yellow Pages. So why isn't the phone ringing off the hook? Maybe you're marketing strategies need to get more creative!Creative marketing will allow you to attract new clients, as well as remind past clients that you're still around. You'll also stand ou… 2. The Marketing Rollercoaster By Mark McCormack Ever hear someone say “Don’t listen to them! They just want to take you on a rollercoaster ride!”Many people who care about you and your well being will say something to this effect when you are provided with a business opportunity online. It is a way to deter you from joining up but what does it mean?A rollercoaster provides anxiety building climbs, adrenaline pumping falls and exhilarating twists and turns. Half the time one is unsure which d… 3. The Best Way To Get Real Estate Listings The Real Estate Industry is HUGE and is a golden opportunity for real estate agents. National average home sales exceed $200,000.00 and real estate commissions are big and plentiful. No wonder so many people are getting licensed as real estate agents. And why not? You can make a lot of money selling real estate. But being licensed is only the first step, as more and more people are getting licensed to cash in on the opportunities. The Second Step… 4. 7 Ways to Avoid Marketing Collateral Damage By Trish Lambert The marketing function in any business has a high expense profile. This is due in large part to the need for an array of marketing materials—known in "marketing speak" as collaterals. The purpose of collaterals—brochures, white papers, newsletters, web sites, and other printed or electronic information—is to increase awareness, recognition, and interest about a company (or particular product or service) in its target market.Service firms must… |