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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Chamber Of Commerce Meetings By Lance Winslow If you run a small business you should be a member of the local chamber of commerce. Most cities which 50,000 people in them have 5000 small businesses. Yet these same cities only have 500-1000 people in their chambers of commerce. There are many reasons for this. Some say it is a huge expense, which is somewhat short sided because you will get a good return on your chamber membership business thru additional steady and loyal customers. Others … 2. Beyond the Booth By Leanne Hoagland-Smith With the advent of spring, trade shows begin to blossom. Research suggests that tradeshows are where today’s businesses invest much of their marketing budgets. According to EXPO Magazine, in 2005 revenue expenditures from booth sales will increase 27%! As these shows and conferences continue to grow in space and numbers, the challenge for businesses becomes how to maximize these shows to secure the greatest return on investment both in dollars … 3. Name the Top Cable Network By Mike McDaniel When Cable began as Community Antenna Television in 1948, all it did was collect over the air TV signals and send them down a cable.When Cable networks began, so did Cable advertising. The fledgling new networks sold (or gave away) ads in their programs. Memories are etched in our brain; The Amazing Slicer-Dicer, and "so you don't forget, call before midnight tonight". Eventually local cable systems were given permission to sell ads and cover … 4. Beware of 'Magazine Style' Yellow Pages Ad Design By Adam Strange I have been doing Yellow Page design for the past 15 years. I have been fully submerged in the medium. Even as I sit here writing this article I have various Yellow Page directories from all over the US stacked on my desk.It’s an art form, I tell you. Few comprehend its power. Few understand the subtle blend of art and science that combines to create the successful Yellow Page ad design. It takes a true connoisseur to understand the underlying … |