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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Can Message Board Marketing Work For You? By Lisa Packer One of the things that makes the Internet fun is all the message boards and forums. You can sound off about nearly anything, get and give advice, and even build a relationship or two.But message boards can be great for another reason: They’re a free, effective place to market your business. You spend nothing but your time, but you make valuable connections with potential customers, and get your name out to members and guests alike.With a link t… 2. Small Business Marketing Tip – Putting the Customer First. By Rikki Arundel I am a great believer in the keeping to the basics – the totally obvious things that we all learn in Running Your Business 101, and then promptly forget. I often have people come up to me after a speech and say, “This is all blindingly obvious, just common sense.” And they are right, but my immediate response is always the say, “So are you doing it…?”This question is usually followed by a moment of silence before they explain they have moved … 3. 20 Power Marketing Tips By George Torok Use these powerful yet simple tips from the national best-seller, "Secrets of Power Marketing: Promote Brand You" - the first guide to personal marketing for non-marketers.Create and grant an annual award.Send hand written congratulations and thank you notes.Send greeting cards for some occasion other than Christmas.Send postcards when you travel and even when you are at home.Give a good book to special clients. Always sign it with a positive m… 4. To All Internet Marketers - How To Get My Business? By Jeff Casmer More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game.Why? Because the would-be "netpreneur" has access to way more training than ever before. It's possible to get up to speed very quickly on what is needed to get started online. This, in turn, means that people quickly reco… |