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Fax Advertising Puts Your Message in Their Hands A perfect example of how fax advertising hits your target customers immediately with your critical marketing communications is the use of fax broadcasting in the travel industry. With public transportation, time is of the essence. Thousands of travelers depart every hour all over the world, and things can change in a heartbeat. Anything that can speed things up in the travel business can save companies millions, and keep valuable customers from heading over to the competition for their travel. Fax advertising has proven to be the perfect tool for handling the lightning-speed requirements of the travel and transportation industry when they need to get their advertising in their customers’ hands at a moments notice. For example, one cruise line has 10 cruise ships that set sail about 14,500 times per year. With those kinds of numbers, unsold berths on each ship can add up to tons of lost sales throughout the course of a year, and it can be almost impossible to make potential customers aware of the empty berths at the last minute when a ship needs to take off. Fax advertising to the rescue! That same cruise line has begun using a highly sophisticated fax advertising system which allows them to identify those travel agents that have been making reservations for customers most recently. The line is able to blast last- minute fax broadcasts to those travel agents, offering discounts if someone want to purchase a last- minute ticket for the empty berths right before a ship sets sail. The fax advertising has resulted in a huge increase in sales as a result, despite the last minute time crunch. The same applies for the airline industry, where the timing of flight arrivals and departures is tight and quick communication is a must. One small, upstart airline was innovative enough to employ fax advertising to win business away from the competition. When a large competitor airline had to temporarily stop operations due to a strike, the small upstart went into action with a fax broadcasting campaign, quickly notifying travel agents of its excess seat capacity in certain areas and its ability to accommodate passengers left out in the cold by the strike. Even though the strike was over in a week, it was still enough time for this innovative air carrier to sell seats to lots of people who couldn’t delay their travel plans for the strike, thanks to the speed of fax broadcasting. You may be in a business where time is of the essence. Maybe you have excess capacity that has gone wasted because you just couldn’t offer it to customers due to time constraints. Or perhaps there have been times when your own competitors have dropped the ball, but you couldn’t take advantage of the situation quickly enough to use it to your advantage. If you find your business in these types of situations, fax advertising may be your perfect solution. If you’re interested, test the water. Hire a fax advertising services firm and do a few trial runs. If your sales take off as a result, you can expand your fax advertising instantaneously with a simple mouse-click. Who knows; like the travel industry, you may find your sales taking off and heading for the clouds.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Ready, Aim, Fire...Oops...Where's The Target? By Patty Baldwin Everywhere you go on the Internet you find the words, "target market." What do they mean? What does it have to do with you? Well it has everything to do with your success in sales.Let me give you an example. A few weeks ago an online entrepreneur asked me to review a direct sales presentation for him. Let's call him "Joe". His product and service is excellent. Top quality and performance, excellent customer service and support. The product … 2. Did Jesus Get Killed for Practicing Interruption Marketing? By Joshua Minton I'm reading Seth Godin's Permission Marketing and he brings up the difference between Interruption Marketing and Permission Marketing.Interruption Marketing is when you interrupt people from what they are doing in order to ask them to pay attention to something else.Permission Marketing is when you build your product around a consumer base that is expressing a need that you design your product to fulfill.If you've read The Tipping Point then yo… 3. The Secret of Direct Marketing Everyone has come face-to-face with direct marketing. Infact, that’s what direct marketing is: it’s one-on-onemarketing. Direct marketing uses several advertising formsto form an interactive relationship with consumers. Ifa direct marketing campaign works, consumers will purchasethe product or service. Direct marketing may be so popularbecause, of all of the marketing strategies, it is the mostpersonal and consumer oriented. It is part of theInt… 4. Unique Marketing Ideas That Generate Cash! By Wendy McClelland First of all - keep in touch with your customers! One of the best ways to do this is with a newsletter. Today it’s easier than ever to have a newsletter – use email. If you don’t have your customer’s email addresses already, start asking for them when they pay for something at the cash register. Give them an incentive for signing up for your free newsletter – maybe a free gift or a small discount or even a prize draw they can be entered into.Us… |