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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Simple Tourism Marketing Changes Earned a 26 Year Old Rafting Co an Additional $390,000 - Part I By Tim Warren If you are in ANY type of tourism business, read this article if you want to learn the secrets used by this rafting tour operator that yielded them huge increases in sales and profits in a SUPER competitive marketplace.It doesn't matter if you are a small B&B or promoting and entire country, this case study we'll share in two parts will give you a road map of succes, lower your tourism marketing costs and help you avoid costly mistakes.--… 2. Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More By Tim Warren If you want to substantially increase your tourism prospects and sales without a lot of effort and expense, then read on and prosper. You are going to learn the power and impact of the written word.Today’s tourism prospects are very busy. Decisions that influence purchasing decisions can be made in seconds - based on how your marketing materials are written. Your best prospects are choosing to give you business or not based on how effectiv… 3. Name the Top Cable Network By Mike McDaniel When Cable began as Community Antenna Television in 1948, all it did was collect over the air TV signals and send them down a cable.When Cable networks began, so did Cable advertising. The fledgling new networks sold (or gave away) ads in their programs. Memories are etched in our brain; The Amazing Slicer-Dicer, and "so you don't forget, call before midnight tonight". Eventually local cable systems were given permission to sell ads and cover … 4. How You Can Easily Compile A Gigantic Keyword List It doesn't matter what kind of marketing you are involved in.Having the most keywords for your market or niche is a surefire way to win over your competition, and that's a fact!The most important place to have thousands of keywords is in your pay-per-click campaigns, as you want to hit as broad an audience as possible, within your market or niche.If you are using pagemill software to automatically build websites surrounding a particular market or… |