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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out By Jeff Herring Secret #4 - Get very comfortable asking for paymentOne of the easiest ways to set this up is to have very clear explanations in your intake forms about how payment works.It's your job to train your clients how to pay you promptly. You can adopt the saying I use, that"no one leaves without leaving their payment."A significant part of this is having the words to say.For example, when a client tells me they left their wallet, purse or checkbook in… 2. Catalogs are Selling Machines By Darren Hendricks If you've got a mailbox, you're no doubt aware of the popularity of catalogs. People love to look through catalogs, and more important, they love to buy from catalogs. But mailing catalogs can be expensive. You've got to send a lot of them out, and many of them are going to non-productive destinations-- in other words, most mailings don't just go to sure-fire customers. On the other hand, there are lots of ways to get these powerful sales tools… 3. Attracting Clients With Incremental Marketing By Stuart Ayling Do you ask prospective clients to go too far?Must your new clients take a “leap of faith” when they engage you?Or do you gradually draw them closer using a series of pre-planned contacts designed to address their concerns and build their trust in you.Too many service providers wait for potential clients to take that leap of faith. And in doing so, they force their would-be clients into making an all-or-nothing choice.Prospects either say, “Yes,… 4. The Mighty Marketing Brochure By Neil Sagebiel "Brochure" is French, and it comes from brocher, meaning to stitch. According to The American Heritage Dictionary, a brochure is "a small booklet or pamphlet, often containing promotional material or product information."Accurate, yes. And also incomplete.For one thing, brochures aren’t always small. Sometimes they’re quite large. As for brochure contents, they vary greatly depending on the situation. A brochure definitely can be more than a pa… |