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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Marketing Advice: Taming the Inner Gremlin By Maya Bailey Have you ever noticed a voice in your head that puts you down?This same voice finds things about you that aren’t right and makes you feel that whatever you do isn’t OK. In fact , you can never please that voice, have you noticed?In the 30 years that I’ve been coaching people in confidence building , I have found that one of the biggest obstacles to marketing is that pesky little voice (sometimes it sounds huge) that brings down your energy to z… 2. Mobile Marketing a New Age Strategy By Derrick Johnson More and more companies seem to be looking for new and innovative ways to market their products. Overlooking most of the traditional marketing techniques, more companies are pioneering the relatively new mobile marketing campaign. Mobile event trailers and vehicle graphic wraps are bringing the products directly to the consumers. With an array of games, giveaways, contests and twenty-five foot product shots surrounding and engaging the consumer… 3. Gifts that Carry a Marketing Message When we decide on a price for our products and services we have established our chosen profit margin. As part of that process we figure in the cost of marketing, but this figure does not always include purchasing gifts for our clients. Gifts are often purchased on a whim, or out of guilt or gratitude. Business gifting should be a part of the marketing costs, and the gifts should be viewed as marketing tools. Once we establish an annual budget or… 4. Develop Your Curiosity And Increase Profits By William Siebler If anyone was to ask me what my greatest strength was I'd say curiosity. The reason I would say that is because curious people learn a lot. On the internet there is stacks to learn. Curiosity will help you learn what you need to know.Here's some of the common things internet business people want to know:- How can I get more traffic to my site? - How can I get more sales from my site? - What can I do to make my site successful? - How can I co… |