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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 7 Ways to Evaluate Your Marketing Plan By Stuart Ayling Business owners often find it difficult to know whether their marketing tactics are working. This can be especially tricky when you use a combination of marketing activities simultaneously, or if using personal-contact tactics such as networking. No matter what business you're in, your marketing should be accountable. So here's a few ways to evaluate how well you're doing. 1) Look at your sales (or fee income). They should be going up! But be… 2. Top 5 Tips To A Successful Marketing Strategy By Jacqueline Rogers Have you found marketing your own business to be a challenge? Maybe you don’t care to go out and network because you are not comfortable in large groups, have difficulty putting into words your thoughts and knowledge, or find speaking in front of a group intimidating. Maybe because of this, you feel there are no other options for marketing and therefore have never put into motion a plan. Or, like me, are you great with coming up with a plan … 3. If You Do No Other Preparation By Kevin P. Dervin Far too often we see small businesses rush into doing things without planning and preparing. Unfortunately, marketing is a great case in point. Many small businesses set up shop and then hurry to get a brochure made up, develop a web site, and get out and start networking without much planning or preparation. And then they wonder why their results are so poor.Maybe it’s for lack of knowing where to start. I’m not sure. But, if you do nothing el… 4. Selling Truth as a Differentiator Selling Truth as a DifferentiatorLawrence Groves- June 2005The last few years have been a period of heightened scrutiny and scandal for the financial services industry. Most recently, the SEC issued a report on pension consultants regarding conflicts of interest and the objectivity of advice given to retirement plan sponsors. It’s become vital to the success of insurance and financial advisors that they differentiate themselves with their exempla… |