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Ad strategies to avoid: <span style='font-weight: bold;'>Free</span><br style='font-weight: bold;' />Free is a meaningless word and invokes skeptecism. Consumers are smart enough to know that nothing, ever, is really free. While you might increase your click rate, the clickers aren't going to be people looking to spend money, they are going to be people looking to see if it really is free. About the only Free that works is Free Shipping, but if you drive a consumer to your site on a Free Shipping message and then present a qualifying amount to get it, you risk irritating them and wasting your money. If you need to order $50 for free shipping, say so. 'Free Shipping on $50 or more'. <span style='font-weight: bold;'>Listing a Price</span><br style='font-weight: bold;' />Don't list a price unless you absolutely, positively have the lowest price. Nothing is worse from an advertising perspective than listing your widget for $19.99 when you're right next to an ad that lists the same or comparable widget for $17.99. Plus, if you list a price and your prices changes, you're going to have to go back and edit all your copy. A 'Starting From' price can work, but only, again, if you have the lowest price and only if you don't mind editing if the starting price changes. <span style='font-weight: bold;'>Satisfaction Guaranteed</span><br style='font-weight: bold;' />Would anyone ever buy from a store where it's not? A satisfaction guarantee is implied nowadays and listing that you offer one is a waste of characters. <span style='font-weight: bold;'>In Stock</span><br style='font-weight: bold;' />In Stock Now can work if you're selling a hard to get or seasonal item and you want to drive home that you actually have it, other than that, avoid it. Otherwise it's implued. Why would you ever list an ad to sell something you don't have in stock? <span style='font-weight: bold;'>Company Name</span><br style='font-weight: bold;' />Is your company name one people will recognize? If not, son't waste characters listing it. Instead focus on the offer or product. If you manufacture a product that is sold by resellers and you also have an ecommerce site, 'Official JoeWidget Site' can work to distinguish you from others in the space. Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% Restaurant Templates And Forms. - Restaurant management forms, restaurant software, business plan templates, marketing & promotions to help grow your profit. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Magic of Using Booklets for Tradeshow Giveaways By Paulette Ensign Candy, squeeze balls, pens, and key chains -- these provide questionable value to anyone visiting or staffing a tradeshow booth. More and more meeting and marketing professionals are considering something a little different - booklets. They are a way to attract higher quality prospects, reap a handsome return on the investment of time and money in attending shows, and help set a company apart from the crowd.What is a booklet? The ultimate pu… 2. The Effective Use of Business Lead Databases By Halstatt Pires Business lead databases are an incredible resource for any business wanting to generate clients. Leads are the life source of almost every successful business. Without leads you have no customers and without customers you have no sales, no referrals, and definitely no income.Business lead databases are essentially a huge resource of business leads. They are websites or companies that have a list of businesses categorized into industry sector. D… 3. Focusing Your Marketing Efforts By Ramona Creel One of my favorite quotes is often used to describe goal-setting -- but it applies equally well to your marketing efforts. We start with Alice lost in the woods in Wonderland, where she comes upon the Cheshire-Cat..."Cheshire-Puss," she began rather timidly, "Would you tell me, please, which way I ought to go from here?" "That depends a good deal on where you want to get to," said the Cat. "I don't much care where..." said Alice. "Then it doesn… 4. 6 MUST Have Strategies To Make Big Bucks with Big Ticket Items By Chuck Daniel Strategy #1: Change Your Mindset That's right, change your mindset! It's probably the number one most important strategy when selling Big Ticket Items. Plenty of people are uncomfortable selling items that are priced above the $500 - $1000 mark. It's the intangibles which make Big Ticket marketing tougher to come to grips with for many business people. They have questions like: Will my customers accept a product priced this high? … |