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-------------------- Most of the European companies - actually more than 90 % / country on an average - are fighting the more or less stagnating local industries by increasing their exports. And they are successful with it - especially in Germany, where exports count for more than 30 % of their GDP - and still increasing. The permanently growing international competition, however, lets them look to other countries to get pre-products - or even complete machinery - from other parts of the world in order to keep cost at the lowest possible end. Most often the foreign currencies like the US$ have in addition a favorable exchange rate versus the local €. This one side of the pictures. The other side shows that companies working internationally have a few advantages which are the same all over the world: - to increase the independence of a company from the local business climate - doing this: secure working places and - increasing the profit ('economies of scale' is the catchword) Reaching the enterprises' goals, especially in international markets should, however, be a well planned procedure in order to target the available markets - very often with 1000s of potential customers - and thus reach the 'best / most profitable' ones, yet minimizing the one risks. Michael Richter - http://www.michaelrichter-marketing.de/ with full contact data - who had traveled all 5 continents for more than 20 years before starting his 'International marketing consultancy' in 1991 - has specialized in consulting national and international clients on their ways 'into the worlds' markets or vice versa into European countries. His clientele comes from many places worldwide - as can be learnt from his references. The country experience in more detail (with a lot of details about such countries) is given here >> http://www.internationales-marketingkonzept.de/en/index.html He is available to assist also YOU on your way into Europe - minimizing risks and following the most appropriate strategic and targeted ways for YOUR company. His assistance may reach from pure market research to 'hands-on' implementation of the results found out and/or work as your 'foot-hold' in Germany until you found the right partner locally. In addition he could visit potential clients together with you and/or give additional information on specific markets, firms, etc. Being a member of the 'Councils of advisors' - http://www.thecouncils.com/ - or in his capacity of a consultant for SMEs, registered with the European Union - directory general 23 for SMEs -, he could also serve you on other levels. One of his specialties is the elaboration - and following implementation - of marketing plans for various European regions. Some aspects of such a plan - for the elaboration of which he needs your input on different levels - could be - analysis of the present situation of the company as well as of the target situation - based on a thorough market research - with regard to the existing clientele but also the potential of clients - from country to country - planning the marketing and sales procedures/ways in order to reach the clientele identified during the market research - budgeting the cost to be spent to reach this clientele, however, also the profits to be reached most probably - having a permanent control of what works out how and the possibility to correct - from budgets to sales ways or any single aspect of it. Furthermore this instrument is a good 'argument' towards banks when the need for additional finance arises. You are invited to visit the website of Michael Richter and to ask whatever question you feel necessary to get a feeling for his possibilities - especially for you.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Does Your Business Appeal To $227 Billion Of 'Lohas' (Green) Consumers? By Jaya Schillinger Are you wondering what LOHAS stands for? Don't feel bad if you aren't familiar with it yet. If you're living in the SF Bay Area, you understand it more than you may know. LOHAS is a convenient marketing buzzword that stands for Lifestyles of Health and Sustainability. Simply put, it refers to the $227 billion dollar consumer market of people who want more consciousness in their day-to-day lives and are spending their money accordingly. This lar… 2. Small Business Marketing Tip - Focus on a Niche or Target Market By Rikki Arundel I think selling and marketing today often feels a bit like talking to a brick wall and that in interesting metaphor to help grasp the importance of niche marketing especially when it comes to small business marketing. Imagine for a moment that you are attacking that brick wall with a hammer, randomly hitting it everywhere. What would be the effect? Practically no effect at all. You might knock off a few chips but come back a day or so later, t… 3. Marketing A Misunderstood or "Scary" Product or Service By Debbie LaChusa What do you do if your business, product or service is something hardly anyone is aware of or understands? Or worse yet, if it is something they are afraid of or want to avoid?My answer is three-fold.First, focus on the SOLUTION you are providingWhat is the primary problem your prospects have that you can solve? Do they have pain you can relieve? Do they have an ailment or affliction you can cure? In these cases, you are not selling your "sca… 4. PowerPositioning: WillYouAcceptThisRose.com By Peter Andersen Positioning is a powerful concept in marketing. To illustrate, have you ever visited a fast food restaurant, and, in a rush to complete your order asked for a coke when you "perhaps" meant to order some other soft drink? The Coke brand and its owners have achieved a top of mind awareness. Their brand name has become synonymous with a commodity that has a strong demand. A lot the brand's success may be attributed to being the first suc… |