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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Do You Make These 5 Common Marketing Mistakes? By James Burchill The famous P.T Barnum once said, “Without promotion, something terrible happens, NOTHING!” And marketing (or promotion) is all about combating that dreaded ‘nothingness’. The question is… are you doing it right?Gone are the days where you could open up shop, hang out a sign, and people would beat a path to your door. It just doesn’t work like that any more (if it ever did). No, these days you’ve got to find a way to ‘get the word’ out, and tha… 2. Stuck With A Zero Marketing Budget For Client Gifts? By Sean D'Souza Would you really dare to give each client a gift of $500 this Christmas? What about something worth $2000? Or maybe $5000?You think I’m joking right? I mean, here you are struggling with your 50 cent marketing budget and I’m giving you the key to your bankruptcy. At Christmas time, too!Step up to the roller coaster and you’ll find out how Marie beat the system with some simple, yet smart marketing tactics and how you can too. Yeah, just like th… 3. How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing By Josh Barinstein Powerful Marketing has become elusive to many companies seeking strong sales results and overall growth. The sad truth is that Marketing comes across as a rather frustrating process. After all, how do you guarantee the outcome of a campaign when it is unclear what will work and what will not? As someone once said, 90% of Advertising doesn’t work—the question is, which 90%!If we could hone in on that 10% that does work, we would do more of … 4. Sponsorship: A Key to Powerful Marketing By Susan Friedmann Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy, especially in the trade show arena. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting your target market.Some trade show promotional opportunities include sponsorship of the press room, an international lounge, a speak… |