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According to Cutler, “We are going to use the full force of Manufacturing Media Consortium™, more than 2000 journalists writing about trends in the manufacturing sector, to tell the stories of thousands of American Manufacturers.” Cutler is considered the nation’s leading manufacturing journalist writing hundreds of feature articles each year and the author of The Manufacturer’s Public Relations and Media Guide. Cutler as is a regular contributing editor dozens of leading manufacturing magazines. The Manufacturing PR Advantage™ program will profile U.S. manufacturer using 90 day aggressive media outreach strategy. Associations working with TR Cutler, Inc. will receive significant rebates for the fees their members pay to participate in the program. TR Cutler, Inc. Cutler, who has worked with dozens of manufacturing associations, recognized that membership revenue was not self-sustaining and many local PR firms simply lack the expertise or media relationships in the manufacturing sector. Cutler says, “Everyone wins: the manufacturing association looking to drive additional operating revenue, the manufacturer who wants to see immediate and direct results from an aggressive PR campaign, and TR Cutler, Inc. There is also another “win” – people will learn about the amazing and fantastic manufacturing being done by thousands of American manufacturers. According to Dean Schmidt, the Affinity Program Manager for TR Cutler, Inc, “The 90-day campaign will drive traffic to a client's website, and increase product and company awareness, and quantify increased sales. Most manufacturers companies have never conducted an aggressive public relations campaign, this program will allow them to get their feet wet using a very affordable methodology.' Manufacturing Associations which have not yet participated in the Manufacturing 2006 Affinity campaign are encouraged to enroll no later than September 1, 2005. Thomas R. Cutler President & CEO TR Cutler, Inc. www.trcutlerinc.com 954-486-7562/888-902-0300 ###
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. What Does Your Business Card Say About You? - Making A Great First Impression! By Phil Gerbyshak Interesting article in USA Today that I read this week that I've also read about on Scott Ginsberg's blog. Think about this: What does your business card say about you? If you work in a company that requires you to conform to the corporate standard, obviously you don't have much choice. For the rest, what are you doing to stand out in a crowd of many?A few suggestions from me that may or not be found in the above articles:Use wild, interesting … 2. FINDING AND MOTIVATING YOUR TARGET CUSTOMER: Niche Marketing At Its Best As an entrepreneur, one of your greatest challenges is the choice of where to put your advertising and marketing bucks. Who/what/where is my market? How do I reach them? What do I say to excite them? The wrong answers can cost a lot of useless expense and time as you learn this critical field. Many companies have gone under for lack of mastering these efforts.Have you ever watched a TV commercial and thought to yourself, 'Who on earth would buy t… 3. Attract More Clients by Raising Your Profile By Stuart Ayling One of the most common issues I'm asked about is how to raise the profile of a business to attract more clients.This is an important issue no matter how small or large your business may be.For example I'm working with a client in Brisbane who is well established in their industry. They've been operating for many years and have a very good client satisfaction rate. However, their flow of new clients is very unpredictable. And there's still a hec… 4. Do You Have a USP? By L A Parmley What’s that, you ask? Well, a USP is a Unique Selling Proposition. It’s a one to two sentence phrase that lets your customers know exactly why they should buy your product over your competitor’s products.Sounds obvious, but think about it. Why should your customers buy from you and not someone else? You need a good reason; otherwise, your lack of one will indicate that you are merely jumping around shouting out “buy mine”, “buy mine” just l… |