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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Does Your Business Appeal To $227 Billion Of 'Lohas' (Green) Consumers? By Jaya Schillinger Are you wondering what LOHAS stands for? Don't feel bad if you aren't familiar with it yet. If you're living in the SF Bay Area, you understand it more than you may know. LOHAS is a convenient marketing buzzword that stands for Lifestyles of Health and Sustainability. Simply put, it refers to the $227 billion dollar consumer market of people who want more consciousness in their day-to-day lives and are spending their money accordingly. This lar… 2. SWOT Analysis -- Strengths, Weaknesses, Opportunities, and Threats By Bobette Kyle When conducting strategic planning for any company -- online and/or offline -- it is useful to complete an analysis that takes into account not only your own business, but your competitors' activities and current industry happenings as well. A SWOT is one such analysis.Completing a SWOT analysis helps you identify ways to minimize the affect of weaknesses in your business while maximizing your strengths. Ideally, you will match your strengths a… 3. Advertising To Those With Javascript Turned Off Just about all of the contextual advertising services and many other types of services use JavaScript to include their ads on your website. This is great because it's easy to put the code on your website, have ads running and then forget about it. But what about those users who have Javascript turned off? Well first of all they won't see anything. Your content that is below it will just move into the space and you won't get credit for the adview … 4. 14 Serious Mistakes of Your Tourism Brochure Marketing Strategy By David Kan This is a long article with many parts of interesting skills and knowledge and up to now is the best article about brochure marketing in the world; In fact, it's the first chapter of Advanced Tourism Brochure Marketing Package published by T-IM.com ; therefor, its content is also great for any businesses which have a marketing brochure.This article is so comprehensive and has 2 parts:Part 1: The first 7 serious brochure marketing mistakesPart 2… |