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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Incestuous Relationship Between Football and Marketing By Arvind Kumar Thousands eyes were fixed. Hearts were beating hard against the chests. Emotions was high, expectations was weighting on warrior on football field. This was a article moment for David Bekham. He has to take a direct free kick. Human wall was erected in front of football a few yards away. Opponent and helping hands were scattered around in the D-area hustling and bustling. And whistle went off.Bekham took the kick. It went high in air, cutting i… 2. Equating a Catalog to Bigger Sales Catalogs are being utilized to provide consumers with significant information about the products or services of a business. They also include a roster of photos of the products that can be purchased. They truly aid customers on purchasing the right products and availing the best services because they are able to see them before actually buying them. With these, catalog printing has already become very in-demand in the industry today.For your info… 3. Quick Postcard Design Tips By Martha Retallick TIP #1: Avoid the "Too Much Information" Syndrome I've seen many a marketing postcard that just has too much information on it. Too many words set in tiny type is an all too common problem. And the poor recipient, who only has limited time in his/her day, feels overwhelmed and gives up. Into the trashcan your card goes. Ouch. The solution? Let that postcard sit for a day or so. Then, when you're feeling grumpy and argumentative, go back … 4. Make It A Threesome By Ramona Creel What if -- every time you had a networking appointment with someone -- you invited a third person. Sound like a ridiculous concept? Why on earth would you want to do this? Aren't you taking the focus off of your business and putting it on someone else's? Here are 5 reasons why multiple meetings are beneficial:YOU CAN MAKE MORE PROFESSIONAL CONNECTIONS IN LESS TIMENetworking can become very time-consuming and expensive -- especially if all you e… |