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When it comes to marketing there’s simply too many choices. I often find clients are totally perplexed about which marketing tools they should use and how to use them. To help make your life easier I’ve created the simplest approach to marketing that you’ll ever need. Use it to plan your marketing program for next year. There are only three things to think about. I call it the FAR way to market your business. F is for Focus. 1) Decide who your target audience really is. Be ruthless, but think big. Who will pay for what you have to offer? 2) Then decide which benefits you are offering them. Think of it from the clients perspective. Describe what the client will get – not what you will give them! A is for Approach. 1) How are you going to approach the people (or businesses) you have chosen as your target audience? And when, or how often, will you do this? Don’t waste your time with half-baked ideas that have no basis in reality. Find out what they read, who they speak to, what they respond to, or where they hang out. Don’t guess. 2) Then sit down and think about what resources you will need to put all that into place. By resources I mean: - Finance (dollars, euros, moolah) - Materials (like printed brochures, newsletters, letterhead etc) - Time (who is going to do it) - Technology (do you need new software like database, email service provider, desktop publishing) R is for Response. 1) What response do you want your prospect to take? Be specific. Will they be telephoning you, or going to your web site, or faxing back a form, or emailing, or dropping in to see you. Often the response will be influenced by the method of communication and the offer you are making. 2) What will be your response when they contact you? This is the start of your “sales process”. Will you ask for further details, or phone them back for an appointment, or take their payment details, or qualify them before going any further. You must decide what is the next step. Then make sure it happens when they contact you. There you have it. FAR. Three little steps that can make your marketing decisions so easy – and so effective. Because they start with the client. But if you still need help, guess what? Give me a call and I’ll discuss it with you. I've done some homework on my Focus. You’ve just experienced my Approach. Contact me to check out my Response. (c) 2005 Marketing Nous Pty Ltd Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% 7 Day Family Tree. - The fastest and easiest way to research your family history. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How Would You Handle This? By Nancy Roebke We have been talking about choosing groups to participate in that meet your needs and goals as a business professional. Once the decision is made on which groups to belong to, then a certain level of participation is required in order to achieve the individual goals set by the business professional.Whenever I attend a function, I always have a goal of meeting ten people whom I do not already know, and finding out how I can best help them in the… 2. 5 Tips to Help You Identify WHO To Market To By Debbie LaChusa If you have your own small business, it's important to decide exactly who you will be marketing your products or services to. After all, you probably don't have the time or the money to market to everyone. And even if you did, it is not recommended.You'll want to select what is called a "target audience." This is an identifiable group of people you believe will be the best prospects for your business.But for many small business owners, narrowin… 3. Google Adwords Changes in Place Today Well things are still changing with Google Adwords. For Realtors I am still noticing that minimum bid prices are going up and down and we will probably keep seeing this over the next few weeks. So of course try to make sure that you are going into your Adwords campaign and checking to make sure that your best keywords are still active if you are staying near the minimum price.Another thing that seems to be happening now is that the minimum click … 4. Spike TV - Know Your Audience By Nick Smith What do Klingons, giant rubber bands, and monster trucks all have in common? They hold the fascination of every male on the planet - and they make frequent appearances on Spike TV. Spike TV, which totes itself as a network for men, is the perfect example of the power of knowing your audience and giving them what they want.In one week of watching Spike TV you can expect to see poker, ultimate fighting, demolition derbies, cop shows, kung fu movi… |