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When it comes to marketing there’s simply too many choices. I often find clients are totally perplexed about which marketing tools they should use and how to use them. To help make your life easier I’ve created the simplest approach to marketing that you’ll ever need. Use it to plan your marketing program for next year. There are only three things to think about. I call it the FAR way to market your business. F is for Focus. 1) Decide who your target audience really is. Be ruthless, but think big. Who will pay for what you have to offer? 2) Then decide which benefits you are offering them. Think of it from the clients perspective. Describe what the client will get – not what you will give them! A is for Approach. 1) How are you going to approach the people (or businesses) you have chosen as your target audience? And when, or how often, will you do this? Don’t waste your time with half-baked ideas that have no basis in reality. Find out what they read, who they speak to, what they respond to, or where they hang out. Don’t guess. 2) Then sit down and think about what resources you will need to put all that into place. By resources I mean: - Finance (dollars, euros, moolah) - Materials (like printed brochures, newsletters, letterhead etc) - Time (who is going to do it) - Technology (do you need new software like database, email service provider, desktop publishing) R is for Response. 1) What response do you want your prospect to take? Be specific. Will they be telephoning you, or going to your web site, or faxing back a form, or emailing, or dropping in to see you. Often the response will be influenced by the method of communication and the offer you are making. 2) What will be your response when they contact you? This is the start of your “sales process”. Will you ask for further details, or phone them back for an appointment, or take their payment details, or qualify them before going any further. You must decide what is the next step. Then make sure it happens when they contact you. There you have it. FAR. Three little steps that can make your marketing decisions so easy – and so effective. Because they start with the client. But if you still need help, guess what? Give me a call and I’ll discuss it with you. I've done some homework on my Focus. You’ve just experienced my Approach. Contact me to check out my Response. (c) 2005 Marketing Nous Pty Ltd Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% 7 Day Family Tree. - The fastest and easiest way to research your family history. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Get Positive Media attention with Bylined Articles Get Positive Media Attention with Bylined Articles By Christine TaylorBylined articles should be an important part of your marketing mix because they build positive recognition, position you as a thought leader, and yield highly qualified leads. Writing bylined articles for trade journal magazines is a time-honored activity for technology companies. Bylined articles:•Build industry recognition for your technology.•Position your executives and eng… 2. The Biggest Problem With Your Marketing Is...? By Karen Fegarty What is the biggest problem most marketers have? Who knows. We don't, and they certainly don't either. That is exactly the problem. Most marketers don't know whether or not their campaigns are working because they don't know how to track the results.I can't count the number of people I know who create a marketing campaign and spend hundreds or thousands of dollars implementing it, then don't even bother to track the results. How will you ever k… 3. Dear Affiliate Manager, Can You Make That Brandable? Question: Why are my affiliates asking for brandable reports? How am I supposed to manage that? Dear Affiliate Manager, What tools are you providing to your affiliates? If it's just a standard button or text link, you're only doing half your job. Not only is it less productive for you to have a group of affiliates half-interested in promoting your product, but it's just irresponsible to have an affiliate program without helping your affiliates to… 4. Optimal Online Visibility: Focus Your Web Pages Nowadays your online visibility on the Internet will depend on your ability to provide trustworthy, organized and updated information, and to have a clear focus for your website. The clear focus is needed for your visitors and for your chances to obtain good registration in search engines and indexes. It will also increase people's want to make links back to your site. Let us imagine you publish or just sell: - a magazine on classic cars, - a ma… |