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Postage has increased, forcing performing arts organizations to expect costs for direct mail increase by as much as thirteen percent. Add this expense to costs for printing, data processing and the mail house, and the need for a better solution is eminent. Traditional mail marketing with no greater service or value will diminish cost efficiency even more. Response rates are already beleaguered, and have been flat or decreasing for many years. If return on a marketing investment automatically decreases because of increased expenses, stakeholders will insist on alternatives. The printed brochure has been at the center of performing arts direct mail subscription and membership campaigns for years. 'Marketing By Brochure' is the standard. Mail campaigns, fortunate to have been developed by a competent direct response agency, have benefited from tricks of the trade. But, even with creative visual design, the core elements of the brochure are the same. Alternatives to brochure marketing, without sacrificing response, are there and have been around for years. In fact, these alternatives not only save time and money, but have also increased results in many cases.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Customer Loyalty, a CRM Strategy By Rasmus Nielsen It is only natural that the CRM-strategy is reflected in the company's vision and overall business strategy and hence affects every part of the company. A CRM-strategy should at least include:· Customer strategy · Relationship strategy · Customer-minded strategiesCustomer StrategyA customer strategy aims at finding out which customers the company would like to have and how to get them. It defines what the company knows … 2. 10 Killer Ways To Make People Click 1. Use reverse psychology on your banner ads. Youcould tell people not to click on your banner ad. Forexample 'Don't Click Here If You Are ComfortableWith Your Looks'2. Make your banner ad words as attractive aspossible. Use words like ultimate, powerful, sizzling,hot, etc. Your words should relate and highlightyour total offer.3. Offer a discount offer on your banner ad. Peopleare always looking for good deals. You could o.ffera percentage disco… 3. A Look at Fabric Mural Pop-up Trade Show Displays By Skyler Cook With the upcoming new year comes new technology. Even though there have been very few major innovations in the exhibit industry since the advent of the portable pop-up display, we at OneSource Exhibits are the first to test new technologies and determine their worthiness. The fabric mural pop-up is one of those advances we have been very impressed with. The fabric pop-up has been around for a few years, but the quality of the graphics has never… 4. Online Mentorship Programs: Cash in on Your Expertise By Marcia Yudkin Whether you're a former retail store owner known for your creativity, a championship bridge player, or a psychotherapist with a long current waiting list for openings, if you possess expertise that makes colleagues and aficionados want your pearls of wisdom, you can create a new income stream with an online mentorship program.Such a program charges a fee for people to sit at your feet and learn from you. The program would have a special focus … |