Print Advertising: Knowing What To Put In Your AdsGet The Edge Marketing on theedgemarketing.com. Print Advertising: Knowing What To Put In Your Ads topic will increase your understanding on The Edge Marketing. We at theedgemarketing.com only provide news, articles, information in The Edge Marketing. The Edge Marketing at theedgemarketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. A Look at Fabric Mural Pop-up Trade Show Displays By Skyler Cook With the upcoming new year comes new technology. Even though there have been very few major innovations in the exhibit industry since the advent of the portable pop-up display, we at OneSource Exhibits are the first to test new technologies and determine their worthiness. The fabric mural pop-up is one of those advances we have been very impressed with. The fabric pop-up has been around for a few years, but the quality of the graphics has never… 2. The Rapidly Expanding Market of Subliminal Messaging By Louisa Croft The numbers of consumers buying into products that contain subliminal messaging, such as audio tapes, DVD’s and videos’, and even the newest software products, are on the increase.I was intrigued at the reason why? Can so called ‘normal’ people really buy into some phenomenon and have it change their life so simply, and how on earth does it work? If things like this really did work, then why do people still have issues with their weight or wi… 3. Supply And Demand And Marketing By Darrin Coe According to Dough McCormick, Chariman and CEO of iVillage, Inc, “Technologists focus on supply but they don’t understand advertising is focused on demand. Just because we have an available ad doesn’t mean we have to sell it.”What in the world does that mean? It means not every product online is going to sell. Online retailers and marketers are not going to succeed just because they are online. Marketing is about understanding the demand of… 4. The 5 Minute Marketing Plan By Denise Ryder If I were to ask you right now, what marketing tactics have you used, umm, say in the last month, could you tell me?Chances are you probably could rattle them off quickly enough.Now, say if I asked you if you knew the results those tactics brought. Meaning do you know specifically what each tactic brought in as far as sales, new leads and/or new subscribers, could you tell me that?If you can, then fantastic!!!If you can't, then know that you … |