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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Packaging Trends You Cannot Overlook (part #1): By JoAnn Hines 1) People are buying in smaller quantities. Our busy lifestyle keeps many people from eating at home on a daily basis. Gone are the days of the sit down dinner with the entire family. When these occasions due occur it’s usually a holiday or a special occasion.What this means to you: People are looking for smaller sized packages and are willing to pay a premium. An example is the 3-pack baking potato; quality potatoes in a three pack that c… 2. 3 Reasons Why You Better Know Your Customers... Or Else By Michele Pariza Wacek Which statement sums up how you define your customers?1) I have a very specific customer in mind -- very specific and very narrow. I only want to sell to this specific customer, I'm not interested in attracting anyone else.Or2) If they have a pulse, they're a potential customer.Okay, in care you were wondering, number 1 is good and number 2 isn't.Yet I can't tell you how many business owners I run into who are closer to number 2 than number 1.I… 3. Is A Marketing Plan The Same Thing As A Communications Plan? By Debbie LaChusa How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document?A communications plan is a PART of your marketing plan. A communications plan is a focused strategy you use to get the word out about your business, product or service.You may use a variety of communications tactics such as… 4. How To Get To The Top of The Marketing Food Chain By Priya Shah Are you tired of living off handouts from big-name marketers, earning meager affiliate commissions?If you truly want to live and breathe the rarefied air of the super-marketers, what you need is not a change in method, but a change in attitude and mindset.You need to start thinking like a top gun and create your own identity instead of feeding off the efforts of others. Here are some ways of achieving that goal.1. Be Unique. Write Your Own Cont… |