SEO: When Being Optimized Can HurtGet The Edge Marketing on theedgemarketing.com. SEO: When Being Optimized Can Hurt topic will increase your understanding on The Edge Marketing. We at theedgemarketing.com only provide news, articles, information in The Edge Marketing. The Edge Marketing at theedgemarketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Gain Increased Sales By Telling True Stories By Carol Bentley Everyone loves a story. Listen to any conversation – especially in social situations – and at some point someone will tell a story. About something they’ve experienced, read about, heard or saw.That’s why newspapers sell; magazines sell; people watch TV programmes and newscasts; read books; listen to the radio. The ‘human interest’ captures our attention, our imagination and our curiosity to know ‘how things turned out’.YOU CAN USE THIS HUMA… 2. What Your Customers Want By Harry Hoover Your customers don't know what they want. And to assume otherwise is folly. When you begin relying totally on customers to be your product development department, you are asking for serious trouble.I am not saying that you should discount customer input. However, asking customers what they want is a marketing question and requires experienced marketers to answer.Marketers have the objectivity to look at the marketplace, see through the consumer… 3. What My Cat Taught Me About Niche Marketing Copyright 2005 by Doug SmithSome people are 'dog people,' others are 'cat people.'I'm a cat person. Regardless of which pet you prefer,we can all agree that pets enrich our lives in many ways.They provide unconditional affection, they don't care whatwe look like, and sometimes even they teach us a life lesson.But I never expected my cat to teach me a marketing lesson!A niche marketing lesson, to be more precise.At this point, the dog lovers readi… 4. Creating Your Unique Selling Proposition or USP By Andrew Ludlam Creating Your Unique Selling Proposition"Don't tell them what you do. Tell them what you do for them.”To capture a larger market share and remain profitable, you absolutely, positively need to distinguish your products and/or services from your competitors. In other words, you need to make your business special in the eyes of your clients: You need to create a Unique Selling Proposition, or USP.So what is a USP?Simply put a USP is that one dist… |