SEO: When Being Optimized Can HurtGet The Edge Marketing on theedgemarketing.com. SEO: When Being Optimized Can Hurt topic will increase your understanding on The Edge Marketing. We at theedgemarketing.com only provide news, articles, information in The Edge Marketing. The Edge Marketing at theedgemarketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Facts About Catalog Printing A catalog is being used to promote the products and services of a business or company. It displays various purchasable items and their corresponding prices. It also includes photos of these items for consumers to perceive the kind of product that they’re going to purchase. When a business or company starts to grow, you’ll definitely look for the catalog printing options available to you.When you are considering catalogs for your marketing campaig… 2. How to Booste Your Profit Quickly By Julia Tang There are so many competitions by running business. So you must do something in a smart way. Check this list to see which ones you can use in order to pull more profits from your business. 1. Gain an advantage over your competition. You should find one benefit your competition doesn't offer and use it as your main selling point. 2. Design your e-zine so it creates multiple free advertising streams. Ask readers to forward it to people they kn… 3. The Marketing Funnel: Simple, Effective Marketing Strategy By Rosemary Hauschild No matter if you’re publishing your first book or producing your first invention, you need a simple, effective marketing strategy. So, hiring a marketing agency to develop and implement that strategy will bring raving fans flocking to stores or your website to buy your incredible offering, right? Well, maybe. Maybe not! There is a very simple – yet amazingly potent – marketing tool which in and of itself can become your most basic marketing s… 4. Packaging Trends You Cannot Overlook (part #1): By JoAnn Hines 1) People are buying in smaller quantities. Our busy lifestyle keeps many people from eating at home on a daily basis. Gone are the days of the sit down dinner with the entire family. When these occasions due occur it’s usually a holiday or a special occasion.What this means to you: People are looking for smaller sized packages and are willing to pay a premium. An example is the 3-pack baking potato; quality potatoes in a three pack that c… |