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A few years ago, pop-up windows were all the rage in Internet marketing. It seemed that every time one opened a web page they would be bombarded with offers for this or that. It had gotten to the point where surfing the Internet was almost like playing a video game; when the ads would pop-up one would try and close them out before another one came. This is precisely why we have seen the decline in the use of pop-up windows on the Internet today; surfers simply do not even look at the pop-ups anymore. They close the windows out before even reading the ad. Very often, a surfer will even leave your site if there are too many pop-up ads. They simply do not want the hassle of closing those windows while trying to obtain the information that your site has to offer. This information, while valuable, is not as valuable as the surfers time. Studies have shown however, that even with these set backs, pop-up windows are still an effective method of Internet marketing. Is there some way that pop-up windows can be less irritating and still be effective? Yes! What if the pop ad were seen upon exiting your site instead of entering? This would allow the surfer to obtain the information that they need from your site, feeling that they were able to come and go quickly without being hassled by other ads and offers all the while making the surfer happy. You have left the surfer with a positive attitude and therefore are more likely to respond to the pop advertisement. This is being accomplished more and more by using what is being called pop-under windows. When the surfer comes to your site, the ad is opened discretely behind the your web page. Then, upon leaving your site, after obtaining all the information that they need , will see the ad and therefore be more likely to respond. Since the surfer has the information, he has achieved his objective and is now open to do other things; ideally respond to the pop under advertisement. Not all pop-windows are created equally. There are some things that you can do to make your pop-windows, whether pop-up or pop-under more effective. The pop-window should be easy to “escape” from. If the surfer does not want to see the add, but has a hard time closing it out, they will likely become frustrated and could leave your site all together. You should either use a button to that will allow the surfer to close the window or be sure that the “x” is easily visible. Another good idea is to use a script that utilizes cookies. Cookie will prevent pop-windows from overloading the surfer since you can decide the frequency of the pop-windows, rather than each time a page is opened. Also be sure that there is no more than one pop-window per page. When creating a pop-window, you will be asked to fill out a short information form, select the length of cookies, and choose the layout of the pop-window. When choosing the design of the pop-window, you can increase the effectiveness by creating a large headline that includes benefits that will be most appealing to the customer. You should also consider using incentives and lastly do not ask the customer to read a long and drawn out advertisement. Keep the message simple yet powerful and your pop-ads will be sure to generate profits for your site.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Greatest Business Tips are FREE By Bette Daoust, Ph.D. The best way for someone to hang on to a tip is on a business card.Do you remember seeing the TV commercials of OSH Hardware stores, the ones where they give out time saving tips on things like squeaky floors and a host of other common household problems? The tips are well received and they are getting their name associated with "the answers are out there". Of course, it’s not easy to really take advantage of a tip on the TV. It would be more … 2. Is It Time To Kill Your Marketing Program? By Debbie LaChusa Ouch . . . sounds pretty drastic I know, but . . .If you've been in business for any length of time, you've no doubt been faced with the question, "Should I dump this marketing program or should I wait a little longer for it to start producing results?"Even if you're new in business, you may have tried a new way to market your business and with lukewarm results found yourself wondering how long you should stick with it before giving up and tryi… 3. Restaurant Owners, Conquer the Coupon Catch-22 What restaurant hasn't used coupons at one time or another?There is no arguing that they work. At least they do what youexpect them to do, bring in the customers like crazy.But at what cost?Along with the big boost in sales, coupons bring big problems.Most of the coupons are used by your old customers. Your old andloyal customers who would normally buy your food at regularprices are now buying it at the discount. And there are a lotmore old cust… 4. How Prince Connects With His Target Market! By Shawn Casey While Internet legend (and young pup) Frank Kern would have you believe that I'm so old I should be confined to a wheelchair, I'm still on the good side of 100! And I can stil enjoy a good concert from time to time. My daughter - Rachel, my wife and I had the good fortune to score some last-minute tickets to the recent Prince concert here in Atlanta. The concert itself was nothing short of amazing. Prince is a master musician who really knows … |