SEO: When Being Optimized Can HurtGet The Edge Marketing on theedgemarketing.com. SEO: When Being Optimized Can Hurt topic will increase your understanding on The Edge Marketing. We at theedgemarketing.com only provide news, articles, information in The Edge Marketing. The Edge Marketing at theedgemarketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Marketing 'Gurus' : Do You Need One? By Priya Shah Its become fashionable to bash marketing "gurus" nowadays.There are some for whom the prospect of even looking at someone as a "guru" is a sin. They believe in being free-thinkers, unfettered by the bonds of guru-dom.Then there are those who try to score points by "proving" gurus wrong. They think they have achieved a new high in their field just by proving that a "guru" made a false statement.The problem with such people is that they refuse to… 2. Using Flyers In Your Business By Sue And Chuck DeFiore If you are not using flyers in your business you are missing out. Flyers can be used to sell your product, promote your product, promote your services, and in a number of other areas. Our lease purchasing students learn very quickly the importance of using flyers. Flyers, however, are not exclusive to lease purchasing. They are useful in almost every business I can think of. I’m sure there might be a business out there they don’t work for, bu… 3. Marketing For Just Cause By Harry Hoover Cause marketing is a relationship between a for-profit and a nonprofit that brings in money and resources for the nonprofit, while providing credibility and goodwill for the business.According to the IEG Sponsorship Report, this category grew to $733 million in the US in 2001. There are a number of reasons for that growth. A Cone Communications survey found that:- 80 percent of Americans have a more positive image of companies that support a ca… 4. What You Can Learn About Selling, From Kate Moss By Craig Garber Like my wife, super model Kate Moss was born in England.Unlike my wife, Kate Moss has a little "nose candy" problem.Personally, I don't think it's anyone's business who's doing what -- to each his own. And besides, good ole Kate's probably a saint next to most people in the entertainment industry.However, since, as Thoreau said, "Most men lead lives of quiet desperation and go to the grave with the song still in them," once the press got a hold… |