How Important is your Marketing?Get The Edge Marketing on theedgemarketing.com. How Important is your Marketing? topic will increase your understanding on The Edge Marketing. We at theedgemarketing.com only provide news, articles, information in The Edge Marketing. The Edge Marketing at theedgemarketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
Are you interested in getting more prospects to your web site and prompting more of them to contact you? Over the two months I worked with Bob to help him clearly define his target market, identify the problem he solves, and clarify his marketing message. We improved the copy on his web site and the structure of his web pages to prompt more people to contact him. I showed him how to write articles and use them to generate a steady stream of visitors to his site. Bob was happy with the results of these changes, but I wasn't. He was getting more visitors to his site and more inquiries, but I thought there was potential for even more growth. I knew that Bob could be doing better if he would just change his marketing message. Despite my best efforts to persuade, cajole and prompt him to rethink how he talked about what he did, Bob was happy with his existing marketing message. Prior to working with me, Bob had spent ten years regularly experimenting with his marketing message and had found a sentence that generated the best response he’d ever had. It was working; he was keeping busy, making money and didn't want to mess with success. We finished our work together almost a year ago, so I was surprised when Bob called last week. It turns out that he hadn't stopped experimenting. He had taken my advice to heart after all and been fine-tuning his marketing message so that it described the problem he solves for his clients clearly and concisely. With this new marketing message at the top of his web page, Bob is getting 3 times the number of inquiries about his services. That's 300% more people who know the problem he solves and who are contacting him about his services. How much more could you be making if you had 3 times as many people contact you about your products and services? When your prospects are considering a purchase, they are looking to solve a problem. They might want to eliminate back pain, fund their child’s college tuition, sell off their excess inventory quickly so they have more operating cash on hand, as in Bob's case. In every case your prospect has a problem or need that prompted their purchase. Your prospects are hoping you can help them. They're hoping you have the solution to making them happier, smarter and richer. They are buying the result you provide. When a prospect meets you or visits your web site, the first item they should see is a statement of the problem you solve. Your prospects then immediately know whether you can help them. Why is your marketing message – your elevator speech – and the way you talk about what you do so important? At ten to twelve words long, your marketing message won't cover all the problems you solve, establish your credibility or the value you provide. But if the first thing you say to a prospect doesn't get their attention, they won't stay at your web site, read the rest of your marketing materials or listen to the rest of what you have to say. Bob spent over a decade experimenting to find a marketing message that helped him generate a steady income and then in a few months discovered he could improve on it by three hundred percent. Don't wait ten years to do the same with your marketing. Write, test and use a problem solving marketing message and more people will contact you about your products and services. -
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Your Secret Marketing Weapon By Kelly O'Brien As a professional service provider, you’re paid for what you know. People come to your firm for the expertise you offer, first and foremost. Did you also realize that this is also your secret marketing weapon?By sharing what you know, you actually attract people to you and build their confidence in you as the right solution for their problem. Now many professionals are afraid to “give away” trade secrets or expertise for free, but that’s not wh… 2. Why Trying to "Get the Appointment" Can be a Recipe for Dis-Appoinment By Ari Galper Why Trying to "Get the Appointment" Can be a Recipe for Dis-AppoinmentLast week, this e-mail from Jack arrived in my inbox:To: Ari Galper From: Jack Subj.: Help! I need to get more appointments Dear Ari,I've just coined a new disease for the medical books, and I'm hoping you can help me cure it.Have you ever heard of "freezing-up-on-the-first-call paralysis"? It's brought on by the stress of selling!I'm new to sales, and, as I've been starting… 3. Niche with Passion and Reap Your Financial Rewards By Lois Carter Fay One of the keys to creating a successful business is finding a market niche that is small enough to corner the market but big enough to make money. Let me tell you about a few people who have done that well, and why it works for them.Tony Cox, Catalog Solutions: Tony only focuses on small specialty foods catalog companies. He's found a niche that is very profitable and he has developed a national reputation for being able to grow customer lists… 4. If My Work is Good Enough By Kelly O'Brien "If My Work is Good Enough, I Shouldn't Have to Market, Right?"Don't you think that good work should speak for itself...that if you're good enough at what you do, you shouldn't have to hustle up business?I've been working with a lot of really Smart People lately. Physicists, Economists, Chemists, Electrical Engineers, Programmers, Researchers and highly educated professionals of many kinds. These folks are at the top … |