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Postage has increased, forcing performing arts organizations to expect costs for direct mail increase by as much as thirteen percent. Add this expense to costs for printing, data processing and the mail house, and the need for a better solution is eminent. Traditional mail marketing with no greater service or value will diminish cost efficiency even more. Response rates are already beleaguered, and have been flat or decreasing for many years. If return on a marketing investment automatically decreases because of increased expenses, stakeholders will insist on alternatives. The printed brochure has been at the center of performing arts direct mail subscription and membership campaigns for years. 'Marketing By Brochure' is the standard. Mail campaigns, fortunate to have been developed by a competent direct response agency, have benefited from tricks of the trade. But, even with creative visual design, the core elements of the brochure are the same. Alternatives to brochure marketing, without sacrificing response, are there and have been around for years. In fact, these alternatives not only save time and money, but have also increased results in many cases.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. E-Mail - has it lost its way part one Judging by the number of unrequested e-mails that arrive in my inbox everytime I log on, the world is filled with hustlers trying to sell me everything from cheap drugs to cheap mortgages to highly dubious sex toys. It is an avalanche of garbage, which very quickly gets consigned to the waste bin. I’ve set up e-mail rules to filter some of this out - but still there is a significant amount that creeps through and clogs up my in-basket.There are t… 2. Small Business: Your Pricing Strategies By Caroline Jordan Think the best way to get more customers is to have the lowest prices in town? Think again. Think the best way to create a successful business is to try to appeal to everyone? Wrong again.The only good thing about having the lowest prices and trying to appeal to everyone is that you’ll fail quickly and be out of your misery.This is a really hard concept for many business owners to come to grips with. Small business owners can really struggle wi… 3. What Color is Your Goldfish? Marketing to the Masses By Shonika Proctor Oprah. Timberland. Starbucks. Phat Farm. Survivor. LiveStrong. Consciously or subconsciously it is estimated that people see over 5,000 marketing messages each day, this according to the “Father of Guerrilla Marketing”, Jay Conrad Levinson. These messages can range from a logo to a retail storefront. Regardless of your business type, marketing is by far one of the most critical skill sets that one must master in order to build a successf… 4. Judge Rules in Consultant’s Favor with 80-20 Rule By Hesh Reinfeld I opened the registered letter and was shocked. My best clients were joining together in a class-action suit against me. The letter stated that I had promulgated a false illusion of success by having them follow the 80-20 rule. It alleged that I brainwashed them into thinking that the 80-20 rule was a basic law of business and nature. They followed my advice and many of them had gone bankrupt.I confess, I do quote the 80-20 rule like it is divi… |