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Today I received a long letter from a man who created a new self-defense system. He claims he can defeat anyone in under 3 minutes. He wants me to promote him and his method. He went on to say he'd be happy to meet with me to prove his skills. What did he have in mind? He wants to beat me up. I'm serious. "If I can defeat you within 3 minutes," he said in his letter, "then you promise to promote me and my products. Deal?" He went on to give me the contact information for his agent so I could set up the match. It might have made an interesting webcast. I can just see the headline: "51-year-old formerly obese Internet Marketing Expert meets 30-year-old Superman-fit Martial Arts Expert in Quick-Kill Match. Register now." Gee, I wonder who would win? I'd lose even if I went armed. What would you have done? How would you have responded to his offer? Unless you're a fighter looking for a match, you'd probably toss this offer in the trash. I often wonder what people are thinking. Does this guy really think I'll fight him? And then, if I lose, I'll gladly smile and start marketing him? I don't claim to be a fighter and am not seeking bouts. I'm also not seeking new clients. Especially clients who want to break my nose to prove they are better than me. When you reach out to anyone, keep in mind that no one likes to be told they are inferior. It is not a good way to win friends and influence people. In fact, it's not a good way to do much of anything. I think the lesson here is that we all have egos. The better way to approach people is to put your ego under theirs. In other words, be willing to lower your status. Don't flaunt your stuff. Instead, show your weakness and ask for help. This nervy fighter might have done better by offering to teach me his new method, not offering to embarrass me with it. This works in your marketing, too. Rather than boast that you or your business is the greatest, focus on how you or your business can make your customer or client the greatest. See the difference? This redirection of focus can trigger a true transformation in your sales. Take heed. See you in the ring. Travel Industry Secrets. - 50% commission offered for a product that ensures no one pays inflated retail rates on travel again! eBook Problem Solver. - Joe Vitale and Pat Obryans eBook audio course. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Testimonials - FREE Quality Advertising FOR YOU! By Silvia Hartmann Every business person who has any kind of product or service, and the merest beginning of marketing sense, invites TESTIMONIALS. These might be called "reviews" or "peer reviews" or "customer comments" but they are all testimonials - a third party endorsement as to the merits of a product which helps another potential customer decide whether they wish to engage with this product or service. Customer testimonials are a wonderful th… 2. Marketing Genius: The CD Business Card By M Nova What is a CD Business card?CD business card replication is a relatively new concept.CD Business Cards are business card shaped CD-ROM’s that can play in any standard computer CD drive. Usually jam packed full of multimedia information about your business...anything from a full interactive web site to a catalog to a power point presentation with music, video, whatever you can imagine. These cd business cards give you the power to illustrate muc… 3. How Your List Affects Postage Costs By Sasha Peters HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN DO ABOUT IT!The quality and accuracy of address information in mailing lists is one of the areas least understood and largely overlooked by most businesses using direct mail. To get an advertising message delivered the address must be correct! Many firms that use direct mail neglect this vital aspect. Is there a “printing” mentality of creating “one” and reproducing it “thousands” of times… 4. Create A Business Card That Sells and is Effective By Thomson Chemmanoor Why does your business need a business card?Business card is a powerful piece of card handed out to your clients or given to you by someone which has all that information in such a small space. Business cards are an important part of any business and that gives a first impression of your business to anyone. So customize the card in such a way to make a good impression about it to others.Create a business card that conveys a sense that you are b… |