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Today I received a long letter from a man who created a new self-defense system. He claims he can defeat anyone in under 3 minutes. He wants me to promote him and his method. He went on to say he'd be happy to meet with me to prove his skills. What did he have in mind? He wants to beat me up. I'm serious. "If I can defeat you within 3 minutes," he said in his letter, "then you promise to promote me and my products. Deal?" He went on to give me the contact information for his agent so I could set up the match. It might have made an interesting webcast. I can just see the headline: "51-year-old formerly obese Internet Marketing Expert meets 30-year-old Superman-fit Martial Arts Expert in Quick-Kill Match. Register now." Gee, I wonder who would win? I'd lose even if I went armed. What would you have done? How would you have responded to his offer? Unless you're a fighter looking for a match, you'd probably toss this offer in the trash. I often wonder what people are thinking. Does this guy really think I'll fight him? And then, if I lose, I'll gladly smile and start marketing him? I don't claim to be a fighter and am not seeking bouts. I'm also not seeking new clients. Especially clients who want to break my nose to prove they are better than me. When you reach out to anyone, keep in mind that no one likes to be told they are inferior. It is not a good way to win friends and influence people. In fact, it's not a good way to do much of anything. I think the lesson here is that we all have egos. The better way to approach people is to put your ego under theirs. In other words, be willing to lower your status. Don't flaunt your stuff. Instead, show your weakness and ask for help. This nervy fighter might have done better by offering to teach me his new method, not offering to embarrass me with it. This works in your marketing, too. Rather than boast that you or your business is the greatest, focus on how you or your business can make your customer or client the greatest. See the difference? This redirection of focus can trigger a true transformation in your sales. Take heed. See you in the ring. Travel Industry Secrets. - 50% commission offered for a product that ensures no one pays inflated retail rates on travel again! eBook Problem Solver. - Joe Vitale and Pat Obryans eBook audio course. Paul Andrew Flaherty, a co-inventor of the Alta Vista search engine, died unexpectedly, aged 42 on March 16, after collapsing at his Belmont home. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 4 Steps to Successful Offline Drawings By Kara Kelso There are many different ways to market offline, each important to your success. One of these being drawings. Not only does having a drawing bring attention to you and your product/service, but also brings you leads.Step 1 - Choosing the LocationTo get started, you will need to first decide where you will be placing your drawing box. Make a list of a few local businesses that your target audience visits. When you approach the business owner, b… 2. Insider's Secret to Selling Mailing Lists By DeAnna Spencer If you've got a mailing list of at least a thousand names or more, you're sitting on a gold mine. All it takes is for you to get the word out that you've got a mailing list for rent, at a competitive price, and you should be home free!First of all, you've got to have a bonafide list of customers - a list of names of people that have responded to an ad or bought from you.You can accumulate such a list simply by noting on 3 by 5 index cards -… 3. 10 Start Up Marketing Tips By Gisela McKay This list has been compiled as a result of years of working with business owners who didn't quite lay the right groundwork when they started up, and ended up paying for it later. Sometimes, what seems like a means of saving money actually ends up costing more in the long run. Some of these tips work for all different kinds of businesses, while others are more relevant to consultancies.1. Always get your logo in multiple file formats. It will … 4. Like a Virgin-- Is Your Marketing As Fresh As Madonna's? By Sean D'Souza 'Touched for the very first time'Call it what you want, but few pop stars and fewer businesses have understood the intricacies of Madonna's genius of reinvention and the inevitable end of the business cycle. Learn from the branding expert.While Madonna soars, everyone else seems to stumble, bumble and disappear down a deep, dark hole.So, what is it about Madonna Incorporated that has allowed it to consistently reap profits for over 18 years on … |