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According to Cutler, “We are going to use the full force of Manufacturing Media Consortium™, more than 2000 journalists writing about trends in the manufacturing sector, to tell the stories of thousands of American Manufacturers.” Cutler is considered the nation’s leading manufacturing journalist writing hundreds of feature articles each year and the author of The Manufacturer’s Public Relations and Media Guide. Cutler as is a regular contributing editor dozens of leading manufacturing magazines. The Manufacturing PR Advantage™ program will profile U.S. manufacturer using 90 day aggressive media outreach strategy. Associations working with TR Cutler, Inc. will receive significant rebates for the fees their members pay to participate in the program. TR Cutler, Inc. Cutler, who has worked with dozens of manufacturing associations, recognized that membership revenue was not self-sustaining and many local PR firms simply lack the expertise or media relationships in the manufacturing sector. Cutler says, “Everyone wins: the manufacturing association looking to drive additional operating revenue, the manufacturer who wants to see immediate and direct results from an aggressive PR campaign, and TR Cutler, Inc. There is also another “win” – people will learn about the amazing and fantastic manufacturing being done by thousands of American manufacturers. According to Dean Schmidt, the Affinity Program Manager for TR Cutler, Inc, “The 90-day campaign will drive traffic to a client's website, and increase product and company awareness, and quantify increased sales. Most manufacturers companies have never conducted an aggressive public relations campaign, this program will allow them to get their feet wet using a very affordable methodology.' Manufacturing Associations which have not yet participated in the Manufacturing 2006 Affinity campaign are encouraged to enroll no later than September 1, 2005. Thomas R. Cutler President & CEO TR Cutler, Inc. www.trcutlerinc.com 954-486-7562/888-902-0300
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Happy Hunting! By Wendy Weiss Before you ever get on the telephone, send a marketing piece or set up an appointment with a potential customer, you must first identify whom that customer might be. To do that, you will need to create an "ideal customer profile"—a profile of who would be the best possible prospect for you and whatever you are selling.Be very specific. You are creating the model to which you will match all prospects. The more specific you are, the easier i… 2. Boost Your Business With Testimonials By Joe Love When used correctly, testimonials can boost your response dramatically. They help build the prospect's perception of believability, stability, honesty, and value in your product or service. When prospects see all those testimonials, especially from people to whom they can relate, they gain confdence in you. They become less worrried about making an error in buying what you sell.Before you can effectively use testimonials, you first have to unde… 3. How Important is Your Marketing? By Charlie Cook Bob called last week from Phoenix, Arizona with some stunning news about his web site. He first contacted me in the fall of 2003. He had a web site that was helping him generate a healthy income but he sensed he could be doing even better. He wanted to get more visitors to his web site and get more of them to contact him about his retail liquidation services.Are you interested in getting more prospects to your web site and prompting more of the… 4. To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring It's interesting to see how resourceful people become when starting their own business. Especially when budget is tight, creative juices go into high gear. I recall my days in corporate marketing when every event, whether it be a sales conference, partner summit or tradeshow had to have tchotchkes. (“Tchotchke” is Yiddish for those corporate giveaways you see at tradeshows, usually small trinkets branded with the company's logo. If the tchotchkes… |