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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Dear Affiliate Manager, Can You Make That Brandable? Question: Why are my affiliates asking for brandable reports? How am I supposed to manage that? Dear Affiliate Manager, What tools are you providing to your affiliates? If it's just a standard button or text link, you're only doing half your job. Not only is it less productive for you to have a group of affiliates half-interested in promoting your product, but it's just irresponsible to have an affiliate program without helping your affiliates to… 2. The 3 1/2 Ways to Grow Any Business By Mary Eule Let me first say that I did not choose 3 ½ instead of the usual 3 to be different or clever… I opted for the fraction because I can’t decide whether my ½ is really a part of one of the other three, or deserves is own number, so I chickened out and compromised. Judge for yourself…I won’t delve into these in great detail for two reasons… First of all, they are easy-to-grasp concepts, even for novices. Secondly, you’ll find these discussed ad infi… 3. 5 Steps to Success: A Surefire Way to Achieve Your Goals By Debbie LaChusa No doubt you started this year with some big ideas about what you wanted to accomplish. I know I did!Maybe it was how many new clients you wanted to get, or how much money you wanted to make, or how many products you wanted to sell.In the world of marketing, these "big ideas" are called goals and objectives. And, they are what dictate your every move, when it comes to marketing, that is.If you don't have a marketing plan or you aren't familia… 4. 10 Ways To Get Your Ads Or Messages Noticed Do you post to message boards, e-mail discussionlists, classified ads sites, FFA sites or newsgroups?People will usually read the subject line before theyread your ad or message, so it's important they getnoticed. Below are ten simple, but powerful tips toget your ads or messages noticed.1. Use extra white space creatively in your subjectline. You can add extra blank spaces between yourwords or letters.2. Combine capital letters with lower case l… |