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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Get Positive Media attention with Bylined Articles Get Positive Media Attention with Bylined Articles By Christine TaylorBylined articles should be an important part of your marketing mix because they build positive recognition, position you as a thought leader, and yield highly qualified leads. Writing bylined articles for trade journal magazines is a time-honored activity for technology companies. Bylined articles:•Build industry recognition for your technology.•Position your executives and eng… 2. Posters Speak Up Everything Surely, when you are in the streets of big cities and municipalities, you will easily notice those fascinating large posters used for promos and advertisements by different product manufacturers. They occupy almost all sides of the streets – they’re head-turners, really. I, myself, can manifest on how posters or the so-called “billboards” have changed the world of advertising. Various innovations in poster printing are still coming out one after … 3. How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows By Paul Buisson Trade Shows are lots of work, but they can generate lots of new business for their participants. In addition to the expense of staffing your booth, food, lodging, display, travel, etc. you need to consider how will you transport your equipment to and from the event. This sounds like a simple task, but few freight carriers deliver to trade shows. Why don’t many carriers ship to trade shows? Anytime you have lots of businesses shipping to the… 4. Networking Events – Lose the Fear and Gain the Benefits By Kevin Eikenberry “Kevin, are you saying I need to go to Networking events? I hope not because I hate them.”No, of course you don’t have to go to them. You could stay home or sit in your office. But if you choose to not go, you won’t have the chance to learn something, to help others, to get new ideas, maybe generate some new Clients, and yes, meet new people.“But Kevin, I don’t do well at these events, I am too self conscious and besides, you know I am shy.”I… |