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"Brochure" is French, and it comes from brocher, meaning to stitch. According to The American Heritage Dictionary, a brochure is "a small booklet or pamphlet, often containing promotional material or product information." Accurate, yes. And also incomplete. For one thing, brochures aren’t always small. Sometimes they’re quite large. As for brochure contents, they vary greatly depending on the situation. A brochure definitely can be more than a pamphlet or small booklet, coming in all shapes, sizes and a range of folds. While brochures are found practically everywhere -- used by businesses and organizations of all types and sizes -- they’re not the answer to all communication needs. Nor are they obsolete due to the Web. What Can a Brochure Do? Actually, a lot. First, determine your purpose or objectives. Will your brochure generate sales or leads? Fulfill inquiries, support the sales force or be displayed at the point of sale? Will you use your brochure as a direct-mail piece or a leave-behind? The brochure can do one or all of the above with careful planning. Here are some more functions of the brochure:
What are you trying to accomplish? Once you decide, you’re ready to start putting your brochure together. What Goes in a Brochure? Following are some common subjects for three areas brochures cover most: products, services and corporate or organization capabilities.
Keep It Simple Although a brochure can do a lot, keep it simple. Zero in on your audience and purpose, and the rest will fall into place. Consider the format, page size and how the brochure will fold. Decide on visuals, fonts, colors, paper stock and other design characteristics. As for copy, put a strong headline on the cover. Capture the right tone, and make sure copy has a logical flow. As a rule, keep sections short, incorporating plenty of subheads. It’s always wise to include a call to action. What do you want people to do after they read the brochure? Finally, make sure you know how your brochure fits into your overall marketing program. (c) 2005 Neil Sagebiel Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% Restaurant Templates And Forms. - Restaurant management forms, restaurant software, business plan templates, marketing & promotions to help grow your profit. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Tips for Trade Show Rentals By Rena Klingenberg Trade show rentals allow you more flexibility and the opportunity to change your booth with every expo if you wish. You can rent nearly any booth components, from portable pop-ups to completely custom looks.Why is it advantageous to change your displays frequently? Your customers will visit you at more than one expo to see what's new. It's important to be able to show new products or services and an updated look. If you always have the same ol… 2. Marketing in the Face of Disaster: 7 Guidelines for Success By Ellen Britt In the wake of Hurricane Katrina, many businesses are hesitating to keep clients apprised of new offerings, perhaps afraid that they will appear insensitive to the enormous human suffering that is going on along the United States Gulf coast. The impact of this devastation will undoubtedly continue for years to come, so many business owners are understandably nervous.But of course, life, as well as business, goes on and you must continue t… 3. "Directional" (Not Direct) Marketing By Michel Fortin Those who believe the web is not a direct response medium should think again. A recent study conducted by AdKnowledge and published in their recent "Online Advertising Report" suggests that 60 percent of total website conversions occurs in the first half-hour. In other words, based on the study the bulk of your visitors will likely buy within the first 30 minutes.While that's pretty much conventional wisdom, an interesting conclusion one can ma… 4. How I Get Hundreds Of Daily Website Visitors For Free Know about 'Viral eBooks'?It's not a new concept I'll admit, but it works like absolute gangbusters. In fact, over the past three years it has personally been responsible for bringing me hundreds of thousands of visitors to just one of my websites. AND - 100% for free.Getting traffic with Viral eBooks is a 'free traffic tactic', which means you're not paying for advertising. But, because you're not paying for this exposure, you need to instead cr… |