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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Doing it with Class! By Bette Daoust, Ph.D. Doctors do it, hair dressers do it, and salespeople can do it too.I have been working with a chiropractor for a few months and when it came time to give me a new appointment, she would use a quarter sheet of paper to check off the appointment time. Inevitably the paper would get lost and not be found when I got home. I suggested to her that she use her business card for a reminder. The patient could write the time and date on the card and then… 2. Postcards--A Quick Way to More Sales Postcards—A Quick Way to More Sales …5 reasons to look at this marketing strategy.Need To Give Your Business a Quick Lift?Need a quick way to get more sales? Want a simple way of keeping in contact with your customers? Need a new lead generation tool? Take another look at postcard marketing.A few years back, people predicted the internet and e-mailing would rule the marketing world. They forgot to factor spam and e-mail filters into the mix. Aft… 3. Guerrilla Marketing and How It Can Work for You Guerrilla Marketing and How It Can Work for YouWhen most people think of marketing, they think of advertising. But marketing is much broader than that. Marketing is everything it takes to get your product or service into the hands of buyers—from product development to product delivery. Think of marketing as a continuous process, not a single event. It typically begins with creating an identity for your business … a name, logo, tagline, etc. It ex… 4. Gift Cards - Is It Time to Use Them for My Business? By Steven Schneidman You're probably thinking, here we go again somebody is trying to sell me something that I really don't need. I'm sure it will benefit them, but will it benefit me? Firstly let me say that my company, Solutions Ink does sell gift and loyalty cards. The market out there while huge is certainly not for anyone. Who then are these cards good for?These cards are great for chain stores with multiple locations and for stores with very loyal repeat cust… |