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So, they try to make a difference...and a profit. But, running your own business is very hard. We all hear the statistics...one in five don't make it, every third small business fails, one out of two flop and on and on and on. Plus, small business owners have to wear a lot of hats: sales person, marketing manager, accountant, janitor, customer service representative, human resource department, etc... You name it, small business owners do it. The learning curve is great. And business owners make many mistakes. Some mistakes are just part of the growing process, while other mistakes may cost only a few bucks or thousands of dollars. But one mistake I am about to describe can be the MOST expensive mistake you can make in running a small business. What's the mistake? It is the very simple, but VERY costly mistake of having your logo, stationery, brochures, web site and all other marketing materials for your small business look cheap, poorly designed, thrown together and unprofessional. Every single week, I see a multitude of small business owners who are making this very mistake. They just don't get it. They don't realize the cost of this mistake. They don't realize how much damage they are doing to their business and brand by using these unprofessional and poorly designed marketing materials. Essentially, what they are doing is creating a sub-par first impression that is burned into the mind of new prospects forever. The old adage is true...you never get a second chance to make a first impression. In running a small business, you cannot afford to look thrown together, cheap and unprofessional. Why is this mistake so costly? Simple. It's because most small businesses look alike. Most look cheap. Most look unprofessional. In an effort to 'save money', most just throw their marketing materials together or hire the cheapest person they can find to design them. Because of this, they don't stand out from the crowd. They don't look like the experts they are and they don't attract clients, which is precisely why this mistake is so costly. Is this how you look? Is this what you do? Is this what you have done? If you have, you have made a HUGE mistake. You must stand out from the crowd. You must be different. You must look different. You must show the world that you care enough to invest in professionally designed marketing materials. If you don't stand out, if you don't look professional, if you look cheap, amateurish and thrown together, a few things will happen. Prospects will pass on your products or services and go to your competitors. You will not earn the price you are worth. You will not be trusted as the very best in your field. Prospects will view and judge you as someone you are not. You will have a very hard time building your reputation. Most importantly, you will lose money. Period. The only way to stand out in the highly competitive marketplace and correct this mistake is by having a professional, reputable design firm create and produce all of your marketing materials. Having these materials professionally created is an investment, NOT an expense. Professionally designed materials will brand you as the expert you are, attract clients to your business and position your business over your competition. Don't make the same mistake so many other small business owners make. Hire a professional design firm. Do it right the first time. By having a professional image you will be light years ahead of your competition. You will stand out from your competition and project the image of your expertise. This worthwhile investment will net a valuable return over the life of your small business.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Are You Sabotaging Your Marketing Success? What?!? Sabotage your own success? Who would do that? Well, you'd be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat. Yes, they may be running ads that are pulling in leads or customers. And yes, they may be writing a regular column for their local newspaper so they are perceived as the expert in their industry. And yes, they may even be doing a pretty go… 2. Key Marketing Questions - Planning Your Marketing Campaign By Michele Schermerhorn So you started a business. How’s it going? Did you think about marketing when you began planning for your business? Marketing is how you get the word out about your business. Marketing will ultimately determine if you succeed or fail. So, how can you succeed? What questions should you be asking yourself? Here are the BIG FIVE!WHO DO I WANT AS A CUSTOMER?Let’s say you were trying to sell a video game. To effectively sell a video game to a fiftee… 3. Internet marketing predictions for 2006 Internet marketing has been making some pretty dramatic changes over the last few years, like the growth and evolution of the search engine optimization industry, viral marketing, pay-per-click advertising and the mainstream adoption of blogging. Despite the recent changes I predict that even greater change is still yet to come, thanks in part to the growth of broadband internet access, advances in hardware and software technology, and marketers … 4. Flesh Eating Spiders And Other Marketing Horrors By Tresaca Hamilton After a friend was bitten by a spider, I decided to do some research to find out more about the spider.I came across a website that decided to create a marketing message that focused on fear based selling and over the top lies.To emphasize the fear based factor, the website was illustrated with pictures of spider bite 'victims' that had huge holes in their skin from where the small spider bite supposedly turned into a flesh eating monst… |