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As you have probably experienced there is a lot of hype in the business and marketing world. New concepts, revolutionary methods and the like land in our in boxes every day. But I'm going to confirm something you probably already know - the fundamentals of marketing haven't changed for decades. Here's my summary of the marketing principles that have stood the test of time. 1. Know your customer. Know their wants and desires. 2. Offer the customer more benefits from your product or service than they would get by keeping their wallet closed, or shopping with the competition. 3. Have a unique selling proposition for your business. For example Federal Express Couriers 'Absolutely, positively overnight'. 4. Always have your marketing communicate WIIFM (What's in your product/service for me the customer). 5. Give your customers both emotional and rational reasons to buy from you. 6. Thank your customers for their business. 7. The customer is always right. In their mind they are. You better deal with this effectively because it will gain or lose business for you. 8. Loyal customers are a businesses greatest asset. 9. Customers are looking to reduce risk when they buy. The least risky option is generally the one they will take, even if this means no purchase at all. 10. The latest, hottest thing in marketing is unlikely to be all it's cracked up to be!! So there's my 10, what do you think? Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% Restaurant Templates And Forms. - Restaurant management forms, restaurant software, business plan templates, marketing & promotions to help grow your profit. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Attracting Clients With Ease By Bernadette Doyle Whether you are already running your own business, or still thinking about starting your own business, I suspect that deep down you know you have gifts and talents that can really make a difference to others. In an ideal world, you'd spend the majority of time doing the work you love to do, with a steady stream of clients knocking at your door as and when you want them. The reality, however, can be somewhat different, and the whole process of f… 2. Mortgage Marketing - How to Write a Mortgage Marketing Sales Letter That Gets Results! By David Wells Have you ever sat down to write a sales letter and been at a complete loss where to start? It happens to all of us.Sales letters are hard to write. And writing a good one takes a lot of time, research and effort. But…a good letter will make you money.The best place to start is with research. You want to know everything you can about the product or products you’re selling. At this point you’re interested in specific information.The… 3. Effective Marketing: 5 Tips TV's Apprentice Candidates Could Use to Win By Debbie LaChusa I've watched the original Apprentice with Donald Trump's business overachievers since last season and I just caught my first episode of The Apprentice, Martha Stewart last night.And I must say I've noticed a common theme brewing. The tasks are usually lost, and an apprentice candidate fired, due to a lack of marketing and sales.These teams of bright, creative and talented people develop new products, put on events and face other very challengin… 4. Tracking Your Way to the Top! By Debbie LaChusa I often wonder how people without a plan know where they're going. Or, how they know when they've arrived at their destination.Think about it.If you never specify what your goal is, how do you go about achieving it? And how do you know when to celebrate?Step OneHaving a clearly defined, and written goal is the first step in creating a successful business.How Will You Measure Your Success?Whether you choose to measure your success in number of … |