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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Business Boosting - Fundraising Events Can Boost Your Business By Carolyn Matthews People are the life-blood of your business and talking to as many people as possible will keep your business dynamic and fresh. Fundraising events such as craft fairs, school fetes, office displays at lunchtime, Christmas bazaars, ladies pampering evenings and charity fund days are a fantastic opportunity to promote your business at a local level.Why? Well, what's exciting about fundraising events is that they are a massive market of differe… 2. Put The Selling Power of Testimonials To Work to Increase Your Sales and Profits! Among the variety of techniques available to you as a marketer, there is one that is virtually guaranteed to increase your business...testimonials !To clearly understand why testimonials are so powerful we must first look at the basic perceptions of our audience.Here's how 'John Q. Customer' might describe his attitude:'In addition to making me an enticing offer, you must prove to me that you are okay to do business with. You must eliminate any f… 3. Creating Great Charts for Persuasive Trade Show Presentations By Rena Klingenberg A well-designed chart can be one of the most persuasive elements of your trade show booth display and literature. It illustrates to your customers why your product is the obvious solution to one of their specific needs. It can communicate major benefits or features more clearly than words can.To make a great chart, you need to create a clear, compelling picture of the data that will call your customers to action. Your chart's message must be… 4. Identify Your Perfect Clients & Develop an Attraction Marketing System By Brad Swift Your Vision of Your Perfect ClientsPicture in your mind your 3 perfect clients. You may think of them as your A+ clients.Your Perfect Client Prototype – Qualities & Attributes The Be – Do – Have ApproachBE: Your perfect clients attitudes, beliefs, & values Example:DO: How your perfect clients’ behave. What do they do and what do they not do. Example:HAVE: What do your perfect clients have and what don’t they have that makes them a perfect clien… |