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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Mail Can Make You Money By Denise O'Berry Are you still waiting for business to turn around before you start direct mail marketing? Waiting around won't get you any business. The time to start is now.Your key to success in direct mail is "List, List, List."1. Target your offer to a very specific prospect. Lists are available for everything under the sun. To see what lists are possible, check out the SRDS (Standard Rate and Data Service) available in your local library.2. Marry your off… 2. How To Make More Money By Stephen Fairley The biggest crime in small businesses today goes unnoticed by most outsiders. It is not reported in the media. There are no police reports filed and companies do not even mention it on their websites. People don't talk about it on the street and employees often overlook it. Even though this crime is rampant among small businesses, it's presence is so subtle that many business owners fail to recognize when it is happening! Unfortunately, this cr… 3. Time for A Marketing Tune-up By Michele Schermerhorn If you have been in business any length of time, I can assure you that habits, not conscious thought, are guiding your marketing actions. Many business people are great optimists, or they probably wouldn’t have gotten into the game to begin with. They keep doing everything they’ve ever done in the hope that one day it will produce results. STOP! It’s time to get the brain back in the game!If you are like most people, each time you come across a… 4. Plant a Seed and Watch Your Business Grow By Cynthia Morse Do you have all the business you could possibly want or need? If you're like me, you're still growing your business. Marketing is an ongoing item on my agenda, and I'm always looking for new ways to market my services. Where do you begin the process of attracting more business? How do you get the ball rolling in the direction you want your business to be heading? Well, it's really simple. Start planting seeds! If you can start your garden growi… |