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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How to Promote Yourself Or Your Company Through Award Competitions By JoAnn Hines There isn't a day that goes by that I don't receive some sort of announcement about an awards competition. We get so many, in fact, that I have created a special place on my website where you can learn about what opportunities are awaiting.http://www.womeninpackaging.org/With all the awards programs out there, how many of you incorporate that into your marketing plan? Yes, I know it’s a lot of work but the benefits you reap outweigh the ef… 2. Have You Captured Me Today? By Alexandria K. Brown There are many Web sites I visit every day and will probably never return to again. It's not that I didn't like the site, or that I wasn't interested in the topic, services, or products offered. It's just that I wasn't ready to take action right now. So I clicked away and will probably forget about them.The danger of this happening at YOUR site is that you just lost a great prospect. After all, I'm pre-qualified. I was already interested in wha… 3. Unique Gift Items – 3 Creative Ideas By Cindy Carrera With promotional items there are standards: t-shirts, mugs, note cubes, calendars, magnets and keychains. Then, there is the really creative. Sometimes with a specific campaign, you may want to go above and beyond and really start a buzz about your company.This is not to say that creativity always costs more money. In fact, a really cheap promotional item can go a long way if the right message is attached. For example, the first idea stems … 4. MORE ON BUSINESS CARDS A business card is one of the best forms of advertising ever developed. It is the least expensive form of advertising compared to some other forms of promotional medium. Nonetheless, it is also the most underrated one. People are not really aware of its potential in increasing sales. That is why they seldom give due consideration on the materials to be used or even on the information to be placed on their business cards. They have forgotten that… |