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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Increase Product Awareness by Becoming an Expert By Candice Pascal While many consumers buy products and use the services of others on a daily basis, few stop to think about why they chose one brand or person over another. The power of print, advertising, and images from television and film often have more of an effect on consumer choices then they may admit.With a product or service to sell, you have likely already investigated the costs and demographics of various traditional venues for advertising, however … 2. Understanding Survey Software Features By Nick Hill If you take a look at the features that different survey softwares offer, you will quickly realize that understanding all of them is no mean task. But it is very important that you do because only then you can choose the right survey software. It is important for one other reason, it determines your price. More features invariably means more dollars. So if you don't choose the right survey software, you might end up paying more for features you… 3. Is Your Business A Leaky Bucket? Maximise Your Marketing Efforts! By Thomas Murrell Is your business a leaky bucket?This is a question I always ask small business owners who attend my marketing seminars.The reason I ask is because many businesses are so focused on attracting new customers they forget about retaining and providing good customer service to their existing clients.Many are also unable to quickly identify who their most profitable customers are.In the leaky bucket example we have two businesses in the same industry… 4. Develop Your Marketing Ideas from Outside Your Own Industry By Mark Harrison The mortgage industry has faced up to some pretty demanding challenges over the last few years and only now does it appear to be settling down to something like normality.So as the market moves onwards and upwards,I think there is a lot the lending industry can gain by taking a look at marketing techniques which have been adopted by other industries.Take another financial market, credit cards, as an example. It shares many similar characteristi… |